Chinese consumers are savvy and will sniff out ads if they’re too commercial
Posted: Thu Dec 26, 2024 9:16 am
Talk about marbling, premium cuts, and emphasize traceability—where your beef comes from and how it was raised. Health and food safety are big issues, so show quality control, humane farming methods, and any certifications that make your product stand out. Consider creating products that cater to local preferences, such as hot pot cuts, barbecue meats, or thin slices suitable for Chinese cuisine. 2. Leverage Chinese social media and KOLs If you’re not spending a lot of time on Douyin and Xiaohongshu, you’re missing out.
KOLs (key opinion leaders) are the pulse of Chinese food culture, and if they’re not talking about your premium beef, you’re not there. Chinese consumers trust influencers, especially when it comes to luxury foods. A well-known chef or a food influencer showing how to cook your beef can send demand soaring. Content is king. Imagine an influencer grilling your premium beef or preparing an exquisite beef dish on a live stream—boom! Suddenly, thousands of viewers are engaging, asking questions, and placing orders.
But remember, authenticity is key. Chinese consumers are savvy and will sniff out ads if they’re too commercial. Partner with influencers who genuinely love your product and have them tell your story in a way that resonates with their fans. 3. Maximize Chinese e-commerce and delivery channels Now, let’s talk about distribution. If you’re not on Tmall, JD.com, and WeChat Mini Programs, you’re missing out on money. Chinese consumers love to buy quality food online, and they’re willing to pay big bucks for imported beef.
Make sure your product is telemarketing leads, canada telephone number data premium everywhere, from the product description to the packaging and delivery method. Don’t overlook food delivery apps like Meituan and Ele.me—urban consumers use these platforms for everything, including ordering premium meats for delivery. You have to offer them something they can’t get anywhere else—exclusive online combos, deluxe steaks, or limited-edition beef combos. That’s how you create demand and keep them coming back for more. The U.S. Department of Agriculture’s Foreign Agricultural Service estimated that China’s total beef consumption was 8.5 million tons in 2018, second only to the United States.
KOLs (key opinion leaders) are the pulse of Chinese food culture, and if they’re not talking about your premium beef, you’re not there. Chinese consumers trust influencers, especially when it comes to luxury foods. A well-known chef or a food influencer showing how to cook your beef can send demand soaring. Content is king. Imagine an influencer grilling your premium beef or preparing an exquisite beef dish on a live stream—boom! Suddenly, thousands of viewers are engaging, asking questions, and placing orders.
But remember, authenticity is key. Chinese consumers are savvy and will sniff out ads if they’re too commercial. Partner with influencers who genuinely love your product and have them tell your story in a way that resonates with their fans. 3. Maximize Chinese e-commerce and delivery channels Now, let’s talk about distribution. If you’re not on Tmall, JD.com, and WeChat Mini Programs, you’re missing out on money. Chinese consumers love to buy quality food online, and they’re willing to pay big bucks for imported beef.
Make sure your product is telemarketing leads, canada telephone number data premium everywhere, from the product description to the packaging and delivery method. Don’t overlook food delivery apps like Meituan and Ele.me—urban consumers use these platforms for everything, including ordering premium meats for delivery. You have to offer them something they can’t get anywhere else—exclusive online combos, deluxe steaks, or limited-edition beef combos. That’s how you create demand and keep them coming back for more. The U.S. Department of Agriculture’s Foreign Agricultural Service estimated that China’s total beef consumption was 8.5 million tons in 2018, second only to the United States.