TikTok user promoting a Samsung TV Here’s how to maximize partnerships:

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During Black Friday and Cyber ​​Monday, FOMO (fear of missing out) is a powerful tool for capturing shoppers’ interest and driving conversions. For example, mattress supplier Emma’s Black Friday sale page features a countdown timer showing when the sale will end to create FOMO in shoppers. Emma’s Black Friday landing page with countdown timer Here’s how to make the most of this approach: Offer an exclusive promotion at the start of Black Friday by offering limited-time discounts that are only valid for the day or until the end of the weekend.

Phrases like “Hurry! Only three items left” or “Ends in 2 hours” encourage visitors to buy. Limit each a complete list of unit mobile phone numbers database offer to a specific time frame to create urgency. Use countdowns or “limited time only” messages to drive that urgency into your website and email campaigns. 8. Partner with Influencers and Other Vertical Brands You can expand your reach by partnering with influencers in your niche.

Niche content creators have a significant impact on their audiences, often achieving higher engagement due to their personal connection with their followers. For example, Samsung teamed up with influencers on Black Friday to create content about how those influencers were using Samsung products in their homes. Screenshot of a Prioritize micro-influencers for niche products: Not everyone can afford to spend five or six figures on popular influencers.