great legacy of providing thought leadership to the market
Posted: Thu Dec 26, 2024 11:01 am
Rob Mitchell: And there are two main thought leadership properties at Intrum. Could you perhaps describe a little bit about what those two properties are?
Marte Gran Kristoffersen: Yeah, absolutely. We have a great legacy of providing thought leadership to the market. We have two concepts that our communications are built on, and that’s the European Payment Report and the European Consumer Payment Report. We have a rather long-term strategy for providing insights to our stakeholders, so the EPR, the payment report goes back to 1998, so it has a great legacy for us positioning and sharing insights about late payments.
Rob Mitchell: So it’s interesting that you’ve had these reports running for such a long time. What have been some of the challenges of maintaining freshness with such a longstanding and well-established report, while at the same time, benefiting from that legacy?
Marte Gran Kristoffersen: Well, that is very difficult indeed. I think it’s important for telemarketing leads, mexico telephone number data us to keep the consistency of providing insights on a regular basis, because it gives us the opportunity to be top of mind with the stakeholders that we talk to. We always make sure that we go back to the basics on what is actually the concepts all about, so we go back to that it’s all about late payment and what comes naturally to us to talk about, so we need to keep consistency in order to provide historical data points on the most important aspects that we report on.
But the world changes so fast these days that we need to make sure that we’re also on trends, that we try to look outside for market trends, what is happening externally in the macroeconomic environment in order to stay fresh, and also to provide our clients and other stakeholders with insights on the outlook for the future.
Rob Mitchell: And one of the key audience for this is the media, as you mentioned, notoriously difficult audience to engage. So how do you keep it fresh for journalists and keep the media stories fresh when the research has been going for such a long time? I suppose on the one hand, it’s good they look forward to it, they know it’s coming, but how do you keep it fresh for them, for the media?
Marte Gran Kristoffersen: Yeah, absolutely. We have a great legacy of providing thought leadership to the market. We have two concepts that our communications are built on, and that’s the European Payment Report and the European Consumer Payment Report. We have a rather long-term strategy for providing insights to our stakeholders, so the EPR, the payment report goes back to 1998, so it has a great legacy for us positioning and sharing insights about late payments.
Rob Mitchell: So it’s interesting that you’ve had these reports running for such a long time. What have been some of the challenges of maintaining freshness with such a longstanding and well-established report, while at the same time, benefiting from that legacy?
Marte Gran Kristoffersen: Well, that is very difficult indeed. I think it’s important for telemarketing leads, mexico telephone number data us to keep the consistency of providing insights on a regular basis, because it gives us the opportunity to be top of mind with the stakeholders that we talk to. We always make sure that we go back to the basics on what is actually the concepts all about, so we go back to that it’s all about late payment and what comes naturally to us to talk about, so we need to keep consistency in order to provide historical data points on the most important aspects that we report on.
But the world changes so fast these days that we need to make sure that we’re also on trends, that we try to look outside for market trends, what is happening externally in the macroeconomic environment in order to stay fresh, and also to provide our clients and other stakeholders with insights on the outlook for the future.
Rob Mitchell: And one of the key audience for this is the media, as you mentioned, notoriously difficult audience to engage. So how do you keep it fresh for journalists and keep the media stories fresh when the research has been going for such a long time? I suppose on the one hand, it’s good they look forward to it, they know it’s coming, but how do you keep it fresh for them, for the media?