Global Facebook Pages: The Solution for Your Multi-Country Communication on the Social Network
Posted: Sat Dec 28, 2024 3:39 am
Facebook is the platform on which many international brands have launched their digital marketing strategy. Here, they must take into account demographic aspects and understand how, for example, to show different content for various countries with different languages or time zones. We call this global pages.
Rock Content Editor
Jun 28, 18 | 5 min read
Reading time: 4 minutes
Performing well on Facebook is very important for brands , since, according to studies, nearly 50% of people who buy online are influenced by the social network , which has more than 1.7 billion users.
For all those users, it is undoubtedly necessary to create specialized and segmented content , so that the experience within the social network is increasingly better.
If global pages did not exist, then marketing teams in each country would have to adapt not only several profiles for each country, but also their content, language and publication times.
To understand more about this concept and see how it works within Facebook , join me for the next few minutes.
Ebook Marketing on Facebook
Download the free guide on practices and tips for communicating on the social network
The importance of global pages for your company
These pages are crucial for a brand's australia whatsapp number data advertising strategy, especially for contact with its leads or potential customers, as well as for the relationship and user experience it offers.
In addition, they facilitate the analysis of data both internationally and locally, thus allowing for better performance of the different indicators in a centralized manner.
How do I know if I'm on an international website?
Once you are logged into Facebook, you can go and search for a brand's page (preferably international) and you will see how its content and promotions adapt to your geolocation. For example, right now I am in Brazil, and although the language of my Facebook is Spanish, the content that is displayed is in Portuguese and related to current promotions in the country.
In addition to displaying content segmented by region, global Facebook pages retain the sum of followers from all their accounts.
If you want to see what the content of a page looks like for another region, just click on the page menu and then on change region, as shown in the image:
Types of global pages
Marketplace Pages:
Facebook allows you to have as many pages as you want and customize how people will be redirected to each page, depending on their location and language.
Default Pages:
These are the pages that will be displayed in cases where there is no version for the criteria established above on the market pages. In this way, a general URL will be created where these visitors will be redirected.
Root Pages
It is a page that is not visible to the public. In short, it will be the command center for your global pages and will allow you to control the content you publish on them, make configurations — such as adding or removing locations — and monitor the statistics they generate.
Global Pages in Practice
To create these pages, I am going to give you practical advice that is shown within Facebook for their creation.
Setting a page as global
Go to your company's page and follow these steps:
Go to settings;
Click on the "Global Pages" tab;
Add a page;
Define targeting preferences, such as country and language;
Click save changes.
Previous pages to be unified
You might be wondering: There are brands that have created their page by country, what happens to the content then, if I want to consolidate everything within a global page?
Facebook is aware of this and will not allow your digital marketing strategy to be affected, which is why it suggests you have at least two market pages made to be consolidated.
Creating local pages
[sc name="cta" link="https://ofertas.marketingdecontenidos.com/facebook-ads" image="https://rockcontent.com/es/wp-content/u ... banner.png" title="Facebook Ads: The Practical Guide to Creating Campaigns" description="Learn with this ebook: how to invest in a campaign, how to create ads, the basic and fundamental structure, among others." button="Get the free PDF!" ]
Rock Content Editor
Jun 28, 18 | 5 min read
Reading time: 4 minutes
Performing well on Facebook is very important for brands , since, according to studies, nearly 50% of people who buy online are influenced by the social network , which has more than 1.7 billion users.
For all those users, it is undoubtedly necessary to create specialized and segmented content , so that the experience within the social network is increasingly better.
If global pages did not exist, then marketing teams in each country would have to adapt not only several profiles for each country, but also their content, language and publication times.
To understand more about this concept and see how it works within Facebook , join me for the next few minutes.
Ebook Marketing on Facebook
Download the free guide on practices and tips for communicating on the social network
The importance of global pages for your company
These pages are crucial for a brand's australia whatsapp number data advertising strategy, especially for contact with its leads or potential customers, as well as for the relationship and user experience it offers.
In addition, they facilitate the analysis of data both internationally and locally, thus allowing for better performance of the different indicators in a centralized manner.
How do I know if I'm on an international website?
Once you are logged into Facebook, you can go and search for a brand's page (preferably international) and you will see how its content and promotions adapt to your geolocation. For example, right now I am in Brazil, and although the language of my Facebook is Spanish, the content that is displayed is in Portuguese and related to current promotions in the country.
In addition to displaying content segmented by region, global Facebook pages retain the sum of followers from all their accounts.
If you want to see what the content of a page looks like for another region, just click on the page menu and then on change region, as shown in the image:
Types of global pages
Marketplace Pages:
Facebook allows you to have as many pages as you want and customize how people will be redirected to each page, depending on their location and language.
Default Pages:
These are the pages that will be displayed in cases where there is no version for the criteria established above on the market pages. In this way, a general URL will be created where these visitors will be redirected.
Root Pages
It is a page that is not visible to the public. In short, it will be the command center for your global pages and will allow you to control the content you publish on them, make configurations — such as adding or removing locations — and monitor the statistics they generate.
Global Pages in Practice
To create these pages, I am going to give you practical advice that is shown within Facebook for their creation.
Setting a page as global
Go to your company's page and follow these steps:
Go to settings;
Click on the "Global Pages" tab;
Add a page;
Define targeting preferences, such as country and language;
Click save changes.
Previous pages to be unified
You might be wondering: There are brands that have created their page by country, what happens to the content then, if I want to consolidate everything within a global page?
Facebook is aware of this and will not allow your digital marketing strategy to be affected, which is why it suggests you have at least two market pages made to be consolidated.
Creating local pages
[sc name="cta" link="https://ofertas.marketingdecontenidos.com/facebook-ads" image="https://rockcontent.com/es/wp-content/u ... banner.png" title="Facebook Ads: The Practical Guide to Creating Campaigns" description="Learn with this ebook: how to invest in a campaign, how to create ads, the basic and fundamental structure, among others." button="Get the free PDF!" ]
