Does marketing have a future? Let’s ask 5 very uncomfortable questions. (By Dani Palumbo – Matera – Italy)
Posted: Sat Dec 28, 2024 3:47 am
“Stupidity consists in having an answer for everything. Wisdom comes from having, for everything, a question.”
Today, technologies can replace us, automatically generating content on any topic, answering specific questions and creating personalized advice. A new generation of content is invading us, both in quantity and in the depth of the topics.
What will happen to marketing craftsmen? Will we suffer the same fate as small neighbourhood shops facing large shopping centres?
We are surrounded by tools that allow us to do everything, but if you ask me in which activity these tools cannot yet effectively replace us, I would say that it is in orientation , without a doubt.
True marketers will increasingly take india telegram data an analytical approach and answer questions such as: “Why am I not relevant?”, “Why aren’t they contacting me?” or “What am I doing wrong?”
marketing granada
In my work, I often act as a psychologist, sociologist, coach, creative and, in some cases, even as a therapist. Some clients lack a clear objective, a defined business model, and are often not even aware of their potential.
Marketing cannot save a project without direction.
We don't charge for information, something I've always avoided; it can be found everywhere on the web. We charge for experience , empathy and professionalism , qualities that cannot be expected from an artificial intelligence, a free newsletter or a YouTube tutorial.
Marketing only has a future if you love it, if you have humility, curiosity and a boundless desire to be useful. When your customer's problem becomes your problem, then it is possible to make a living from marketing. But to get great results, we must first ask ourselves uncomfortable questions.
Management guru Peter Drucker left us a short book, “The Five Most Important Questions” , published in 1993, in which he highlights five essential questions that everyone - both companies and individuals - should ask themselves.
Take some time to reflect and answer these five difficult questions. They could make a difference for you and your company's future:
What is your mission?
By “mission” – a word that was very much in vogue years ago when the book was written – we can understand the set of long-term goals of a company or professional. Drucker teaches that “the effective mission statement is short and well focused. It should fit on a T-shirt. It explains why you do what you do, not the means by which you do it .” Your long-term goal is the element that must always be at the center of any tactics you adopt in the coming years. Changing direction means becoming incoherent, incomprehensible and ineffective.
Today, technologies can replace us, automatically generating content on any topic, answering specific questions and creating personalized advice. A new generation of content is invading us, both in quantity and in the depth of the topics.
What will happen to marketing craftsmen? Will we suffer the same fate as small neighbourhood shops facing large shopping centres?
We are surrounded by tools that allow us to do everything, but if you ask me in which activity these tools cannot yet effectively replace us, I would say that it is in orientation , without a doubt.
True marketers will increasingly take india telegram data an analytical approach and answer questions such as: “Why am I not relevant?”, “Why aren’t they contacting me?” or “What am I doing wrong?”
marketing granada
In my work, I often act as a psychologist, sociologist, coach, creative and, in some cases, even as a therapist. Some clients lack a clear objective, a defined business model, and are often not even aware of their potential.
Marketing cannot save a project without direction.
We don't charge for information, something I've always avoided; it can be found everywhere on the web. We charge for experience , empathy and professionalism , qualities that cannot be expected from an artificial intelligence, a free newsletter or a YouTube tutorial.
Marketing only has a future if you love it, if you have humility, curiosity and a boundless desire to be useful. When your customer's problem becomes your problem, then it is possible to make a living from marketing. But to get great results, we must first ask ourselves uncomfortable questions.
Management guru Peter Drucker left us a short book, “The Five Most Important Questions” , published in 1993, in which he highlights five essential questions that everyone - both companies and individuals - should ask themselves.
Take some time to reflect and answer these five difficult questions. They could make a difference for you and your company's future:
What is your mission?
By “mission” – a word that was very much in vogue years ago when the book was written – we can understand the set of long-term goals of a company or professional. Drucker teaches that “the effective mission statement is short and well focused. It should fit on a T-shirt. It explains why you do what you do, not the means by which you do it .” Your long-term goal is the element that must always be at the center of any tactics you adopt in the coming years. Changing direction means becoming incoherent, incomprehensible and ineffective.