The parameters to optimize are not the same.
Posted: Sat Dec 28, 2024 4:33 am
For general SEO, we work primarily on its content, the construction of its website, the keywords used... On the local SEO side, we rely more on customer reviews , Google My Business and Apple Business Connect establishment files .
localized SEO issues
2. The challenges of localized SEO
Increased visibility
Thanks to local SEO , a business can be more visible colombia phone number library to potential customers , because they have access to key information to know you. And therefore visit you later.
Localized SEO for your platforms, when well optimized, allows you to appear in the first results of Internet users' queries.
Increased conversions
Local searches drive conversions , much more than non-local searches. This comes, as mentioned, from search intentions: in fact, customers are looking for products or services close to them, often because they need them quickly. They are already ready to consume and move forward in their purchasing journeys.
By making yourself more visible on the internet, you allow your establishment to generate more conversions .
Improving your e-reputation
Finally, increased visibility also means credibility . Your brand therefore appears more trustworthy because it is validated both by your customers and by the search engines that recommend you.
This will therefore perpetuate your business because trust attracts prospects and converts them.
optimize localized SEO
3. How to optimize your local SEO?
Complete your listings on Google My Business and Apple Business Connect
Whether on Google My Business or Apple Business Connect , you have the possibility of creating local establishment files : they allow you to have a local digital presence for each of your points of sale.
But for them to feed your local SEO and appear in the first search results on Google or any other search engine, they must be optimized . Here is a checklist of the elements to indicate or complete:
Name: title of your Google listing. It should contain the name of your brand only . Remember to standardize your title for all your points of sale within the network.
Description: Write a text describing your activity . Don't go into too much detail, if you have a promise now is the time to display it and especially add keywords.
localized SEO issues
2. The challenges of localized SEO
Increased visibility
Thanks to local SEO , a business can be more visible colombia phone number library to potential customers , because they have access to key information to know you. And therefore visit you later.
Localized SEO for your platforms, when well optimized, allows you to appear in the first results of Internet users' queries.
Increased conversions
Local searches drive conversions , much more than non-local searches. This comes, as mentioned, from search intentions: in fact, customers are looking for products or services close to them, often because they need them quickly. They are already ready to consume and move forward in their purchasing journeys.
By making yourself more visible on the internet, you allow your establishment to generate more conversions .
Improving your e-reputation
Finally, increased visibility also means credibility . Your brand therefore appears more trustworthy because it is validated both by your customers and by the search engines that recommend you.
This will therefore perpetuate your business because trust attracts prospects and converts them.
optimize localized SEO
3. How to optimize your local SEO?
Complete your listings on Google My Business and Apple Business Connect
Whether on Google My Business or Apple Business Connect , you have the possibility of creating local establishment files : they allow you to have a local digital presence for each of your points of sale.
But for them to feed your local SEO and appear in the first search results on Google or any other search engine, they must be optimized . Here is a checklist of the elements to indicate or complete:
Name: title of your Google listing. It should contain the name of your brand only . Remember to standardize your title for all your points of sale within the network.
Description: Write a text describing your activity . Don't go into too much detail, if you have a promise now is the time to display it and especially add keywords.