Positioning a website in search engines is one of the most common tasks that are set in the digital age. To achieve this, there are certain details that must be handled, such as these 4 White Hat SEO techniques that we will explain. Web Positioning Salamanca teaches you what each of these is about.
What is White Hat SEO
These are SEO techniques that follow the guidelines indicated by search engines to position a website. Their main objective is to make a site more relevant to search engines, but following the ethical standards and recommendations given by them. The idea is not to get involved in methods seen as spam.
White Hat SEO must be done to avoid being penalized. The goal is not to speed up positioning or manipulate search results, because sooner or later the search engine will notice. If they do, the punishment could be very costly.
Through natural link building using useful content, user popularity, among cambodia telegram data things, the techniques are achieved. Relevance and organic ranking must be focused on for it to be considered ethical SEO.
Advantages and disadvantages of White Hat SEO
The results of White Hat SEO will be seen in the medium and long term, but it is much safer and more stable than other options.
It is cheaper than black hat SEO , because you won't need to fix Google penalties.
Improve your positioning naturally with quality content and you won't depend as much on external factors.
To apply it, you don't need in-depth SEO knowledge and you can support the strategy with social media.
The disadvantage of this technique is that it can be difficult to find content that responds to the user's needs and that has a positive impact on positioning.
Besides, since search engine algorithms are constantly changing , you have to be aware of all this, which makes it unpredictable. It is a laborious job, but if you follow the rules it will not be a big problem.
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Its reach is also limited, so it will take longer to position itself and catch up with the competition if they opt for black or grey hat SEO.
4 White Hat SEO techniques
There are a number of techniques that help you climb positions on Google, improving your brand image and visibility, as well as the user experience. By applying them you will get qualified traffic, which can translate into money if they convert.
Always remember that your main concern is the user and to satisfy them you must follow the following steps.
Keyword Search:
It is very important to find the right keywords, because they help search engines identify the content, helping its indexing. In addition to within the text, they should be used in images, metadata, etc.
It is recommended to focus on keywords with less search volume, which also have less competition. This way, the pages will be positioned faster, and you will reach a specific niche that will convert.
To find the right long-tail keywords, research Google's search engine suggestions. Use Keywordtool.io or whatever you know about your target audience. Look for questions they ask about your products or services.
Also study your competition to know where their strategies are directed. Target the keywords that have the most traffic, on the pages with the highest conversions, and improve them.
On the other hand, Google increasingly values semantics. That is why the best option is to use a group of keywords in your texts that refer to the same concept. This way, the number of positioned words and traffic increases.
Improve your website design and make navigation easier
Having a well-structured, attractive, easy-to-view website that provides quick access to services, contacts, and publications is essential. It should also be adapted for mobile devices. All of this will greatly contribute to positioning. Analyze how the menus look and whether the content is easily accessible.
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Another important point is to improve the browsing speed to provide a better web experience to the user. This will reduce the bounce rate, which will affect the number of visits and therefore the positioning.
Having clean and tidy HTML code is another of the fundamentals of White Hat SEO . The clearer you make it to search engines, the easier it will be to remember and find it.
It is recommended to use meta tags and microformats to describe the content of the website. One option is the canonical tag, which prevents duplicate content. It also checks for broken links and optimizes the sitemap and robots.txt file.
Create content that provides value
Quality content will be able to rank on Google more easily and will attract inbound links. It is key to provide added value so that users make these recommendations voluntarily. That is, they share your post in their publications and on social networks.
The information should clarify the questions raised in an explanatory and in-depth tone, without too many embellishments. Establishing relationships with other authoritative portals can also be of great help to your SEO, which is achieved with guest posting.
Posting original and engaging content on your blog regularly will keep users engaged. They will stay on your site longer, which will tell search engines that they have found what they need. As a result, your site will move up in the SERPs.
Do link building
Focus on getting professional and quality links related to your niche.
External links must be natural and related in some way to what is being posted. This strategy, when well implemented, will improve the positioning and credibility of the website.
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Create your blog to build links. Using external or internal links and useful keywords makes your content known to search engines. It is a good idea to link to other people's content from your posts, this increases the chances of reciprocation.
Getting an external link pointing to your website indicates that the content is interesting and relevant. Try to get links to your blog articles from authoritative sites in your niche.
Link your content with an infographic, as they are generally attractive to the user and contain useful information.
Create a linkable asset that users can share because it has information that can answer questions. These can be case studies, ebooks, infographics, etc.
Also, encourage readers to share your posts on social media, as these have become a vehicle for finding content. To do this, add web sharing buttons in a visible place.
Engage more with your audience on social media to encourage views and shares. Build relationships with other authors in your field, comment on authoritative blogs, and offer testimonials.