Getting your videos to reach more users depends on many factors. Being one of the social networks that most interests marketing, we decided to offer you this guide to increase reach on YouTube . Learn with Posicionamiento Web Salamanca how the platform chooses the content it shows to users and what to do to get it ranked well.
What is the YouTube algorithm?
To understand how YouTube's ranking system works, you need to know what the algorithm is. Like all other social networks and search engines, YouTube uses a computer system to rank content on the platform.
There are over 1.5 billion users on this network and over 400 hours of video are uploaded every minute . Still, every person who enters the platform finds personalized content that matches their interests and previous visits. This happens thanks to YouTube's algorithm.
The system prioritizes the platform's content to show users what they want to see, thus offering an individual experience, often without the visitor having to search.
To do this, the platform follows a series cambodia telegram lead relevant signals, among which we can mention:
Search history.
User interaction with the videos they watch (Likes, Dislikes, Shared Videos).
Video playback time,
Comments left on videos.
Time spent on channels.
Duration of each session.
By analyzing each of these aspects, the algorithm determines what you might be interested in, thus helping each person find videos they like and increasing the time they spend on the platform.
Where does the YouTube algorithm come in?
Each platform is very careful about the factors that influence its algorithm. In other words, they keep the details to themselves to prevent users from taking advantage of possible “loopholes” to position spam content. However, there are certain elements that are known about this platform; they themselves revealed a study by YouTube in which they indicate some signals from the algorithm and tips for optimization.
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To understand how the algorithm works, you need to know which sections it intervenes in. This way, you will know how to act to increase your organic reach on YouTube .
The sections are as follows:
Home and suggested videos . When you log in to the platform, YouTube recommends a series of videos based on your activity history. It also takes into account how often you watch a specific channel or type of video. It also looks at content that attracts other users with a similar profile.
Search results . Keywords and relevance are the most important thing here. To choose what to display, you look at whether the query matches the title, description, and content of the video.
Trends - These are new videos that have become popular. In this case, the algorithm takes into account the number of views and the growth rate of the videos' views.
Subscriptions . This section is where the most recent videos from the channels where users subscribe appear. The metric used is the playback speed. That is, the number of subscribers who watch the newly published video.
Guide to increasing reach on YouTube
YouTube is one of the social networks for businesses that has gained the most ground thanks to the popularity of videos. However, you have to know how to manage your channel to be successful. If you want to achieve a greater reach, apply these actions.
Optimize video SEO
The first thing you should do is optimize your videos for YouTube , as well as your business channel. This will allow users to find you. To do this, fill in all the necessary information about the video, so that the algorithm knows what it is about.
Include relevant keywords in your titles, descriptions, video files, and thumbnails. Don't try to trick the platform with keyword stuffing because it will be counterproductive to your rankings.
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Be consistent with posts
If you want your channel to be popular and make money on YouTube , post frequently. By doing so, you tell the algorithm that you are an active user and it will keep you in its sights. It is also in your best interest to do so for the users. This will make you gain more trust and make subscribers look forward to your posts. In this sense, it is advisable to post at least once a week; try to do it on the same day and at the same time.
Capture attention with thumbnails
Just as important as the titles are the thumbnails that are displayed in the videos. This image must be attractive to draw the attention of users and make them decide to watch the rest of the content.
Thumbnails will help you increase organic reach and promote your YouTube channel . Both the image and the text displayed in this preview should be eye-catching. Rely on a graphic designer to create it.
Get active subscribers
Having a good, loyal subscriber base is key. The more you have, the more relevant your channel will be to the algorithm.
But it's not just about the number of subscribers, they must also remain active. If they are, you will have a better chance of getting a better ranking, thanks to the fact that they will help you increase the playback speed.
Create videos that audiences want to watch
Thanks to YouTube analytics, you'll know how users find you, your most popular videos, the ones that receive the most interaction, etc. Collect all this information to create content that interests your audience.
You may need to update some videos and remove others. Don't hesitate to do so because a poorly performing video will affect your organic ranking on YouTube.