One of the biggest challenges facing any company with a digital presence is retaining visitors on the website. Have you ever wondered why users abandon a website ? At we explain how a bad design can be the source of the problem.
Why do users leave a website?
It's hard work to get visitors to a website, and even more so to keep them interested. A website can have a significant number of visitors, but if a large percentage of them (say 60%) leave within a few seconds, then something is wrong.
What is it that annoys users? Why can the bounce rate on blogs and websites be so high? There can be many reasons: very slow loading times, complicated navigation, links that don't work... These are just some examples of a very long list of websites and web pages with design errors .
If you put yourself in the users' shoes, you would also get tired of having to wait 40 seconds for a page to load. You would get overwhelmed if the amount of advertising made it difficult to navigate or if you couldn't find contact information. In web design, every detail counts. To prevent visitors from abandoning a website, you must provide them with a good user experience.
An optimally designed site should have a good structure, relevant cameroon telegram data information, be simple, readable and responsive. To name a few basic features. We usually offer you advice on what you should do to have happy users. Today we will tell you what mistakes you should avoid in order to retain the consumer's attention.
Bad browsing experience
When you visit a website you want to understand how it works, to know where to click to get what you are looking for. Usability and good navigation are two concepts you need to familiarize yourself with.
Every element on the site must have a purpose. Don't add anything without a reason or that interrupts navigation because it will annoy the user and make them abandon the site.
There must be consistency between the pages that make up your site. That is, when the user moves from one to another, it is noticeable that they are in the same place and it does not seem like they have entered another website. In addition, the design has to be responsive and adapt to any screen size.
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Navigation should be intuitive and easy to understand. Group navigation elements into one area, avoiding distributing main links in different places on the page. Also, avoid placing main buttons in the middle of text and always check that links work.
Adding too much advertising
Advertising is a valid way to monetize a website. The problem arises when there is so much that it becomes annoying for the user. It is not advisable to bother visitors with too many advertisements because it will increase the bounce rate. It is also not recommended that it be the first thing they see when entering the website.
Advertising should be used wisely. Use discreet advertising formats instead of intrusive ones, as these affect the user experience. This doesn't mean you should never use them, but you need to know when and how to do it.
The most intrusive advertising formats that annoy visitors are pop-up ads, auto-play videos, sticky ads and prestitial ads. These ads are also frowned upon by Google and could affect your positioning. The most discreet are banners, both horizontal and vertical. You can test them to find out which format works best for you.
Poorly structured content
Content organization is crucial to retaining visitors and is one of the most common web design mistakes . When a potential customer enters a site, they want to quickly find what they are looking for. If they don't see it at first glance, they won't waste time trying to find it, they will go to another site. And don't expect them to come back again next time.
How can you improve your site structure? Group similar content on the same page. For example, on your contact page, include a physical address, email address, and phone number. Avoid having to go to multiple URLs to find this information. The fewer clicks that separate them from what they are looking for, the better.
Pay attention to the structure of your texts. Use headers and visual content so they can rest on long posts. Make subheadings stand out and include keywords that visitors might be searching for. If you have any doubts about how to do this, you can hire an SEO company to help you.
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Use of intrusive video and audio
Auto-playing videos and audios are very annoying for users. As with advertising, the use of these multimedia elements must be done with great care. Many times they just confuse people and, consequently, they leave.
You may think that they are a good way to retain the consumer , but you run the risk of them not being interested. Or of them being in a place where the audio is annoying not only for them but for other people.
Avoid auto-playing videos, pop-ups, and background audio. If you want to include these types of elements, give the user control. Let them decide whether they want to play it or not.
Please also note that videos and audios increase transfer consumption and upload speed. In mobile versions it is preferable to disable them. In these cases a text or an image may work better.