Does Content Marketing Work?
Posted: Sat Dec 28, 2024 5:09 am
The question that titles this article is one of the most asked in the world of digital marketing: Does Content Marketing really work?
As a quick answer, I will say yes, but there is no doubt that it is an arduous task, medium/long term and full of nuances.
I'm not asking you to be Ivo Fiz , I'm not asking you to be “digital Shakespeare” , but I do ask you to be clear that it's not something that gets totally immediate results.
The first thing to know is that Content Marketing is not only used to try to position a business unit on the Internet, it has other more “abstract” particularities that we will also have to mention. On the one hand, the branding part … There is no doubt that if we have a company that takes care of its content, that provides list of telegram users in iran value to be valued, that has a correct content policy that offers quality to the reader, our brand will improve considerably.
On the other hand, it can become a focus of attraction . The content resources that are generated will serve at the same time to “feed” the social channels , and obtain more impacts that, why not, become possible sales or contacts.
There is another key aspect to highlight, and that is credibility . If they manage to provide quality content that can help their readers, they will become a reference in a certain subject.
content marketing
I recommend that, if you are thinking about carrying out a Content Marketing strategy, you think less about traffic and more about the “trafficker” (be careful not to read this last sentence with a “murky” mind ). I mean that you should think more about the user and not treat them as a simple number. This does not mean that, from the creation planning, you should generate content focused on conversion .
The content, depending on each business unit, and of course, on the objectives of each one, can serve (among other items) to:
I
As a quick answer, I will say yes, but there is no doubt that it is an arduous task, medium/long term and full of nuances.
I'm not asking you to be Ivo Fiz , I'm not asking you to be “digital Shakespeare” , but I do ask you to be clear that it's not something that gets totally immediate results.
The first thing to know is that Content Marketing is not only used to try to position a business unit on the Internet, it has other more “abstract” particularities that we will also have to mention. On the one hand, the branding part … There is no doubt that if we have a company that takes care of its content, that provides list of telegram users in iran value to be valued, that has a correct content policy that offers quality to the reader, our brand will improve considerably.
On the other hand, it can become a focus of attraction . The content resources that are generated will serve at the same time to “feed” the social channels , and obtain more impacts that, why not, become possible sales or contacts.
There is another key aspect to highlight, and that is credibility . If they manage to provide quality content that can help their readers, they will become a reference in a certain subject.
content marketing
I recommend that, if you are thinking about carrying out a Content Marketing strategy, you think less about traffic and more about the “trafficker” (be careful not to read this last sentence with a “murky” mind ). I mean that you should think more about the user and not treat them as a simple number. This does not mean that, from the creation planning, you should generate content focused on conversion .
The content, depending on each business unit, and of course, on the objectives of each one, can serve (among other items) to:
I