Follow this guide to succeed in local SEO and you will get a boost in the positioning of your websites . This technique is very important and effective in positioning your businesses above their local competitors. Whether you manage the strategies of your own business or you are part of an agency with clients who need a local SEO strategy, keep reading and take note of our advice.
Google takes local into account
A well-executed strategy will help you rank high in local SERPs. Google is putting more emphasis on local searches today than ever before, so it's time to review your strategies to see if they're not working as planned and you need a new action plan.
Local businesses today have a lot of competition, which is why it is important to stand out and be well positioned. If you own a business, you surely interact with your clients, you know that they like your service or products… but, you will notice that there is more and more competition and that new businesses are focusing a lot on online marketing and SEO.
You don't want to be left behind, which is why it's important to rank high in search engines. Follow this guide and succeed in local SEO for your business .
Guide to success in local SEO
Follow this guide with specific tips and you will be successful in local SEO. You will get your business to improve in Google rankings.
Set up and optimize your local listings
Local listings refer to the registration in local directories. These are websites with high authority, very important for your business. These are Google My Business, Bing Place for Business and Yahoo Local , as you can see, they are sites of the three main search engines worldwide.
It's not just a matter of signing up and being done. You need to fully fill out and optimize your profile, which means adding as much information as possible. The basics are your name, address, business hours, and a map. But, you can also add a description that includes keywords, as well as photos and videos of your business.
Master Google My Business
This directory is the starting point for local SEO . You must make sure that all the information you put there is correct. Fill out all the information, it is essential for rankings. You have to put the correct information in the NAP (Name, Address and Phone), select the appropriate category, your website, put the hours in which the business is open and clear images of the premises.
As a complement, you must fill out the Google+ page and have it available.
If you're starting with a new client, ask them if they have a verified Google My Business account and check for duplicates. As a business owner, you can check that, too.
If your Google My Business page is not verified, do so. If you do not do so, the changes you make and the optimization will not be visible. For verification, you will receive a letter by regular mail at your physical address with a code.
Use the correct name for your business.
Link your email to your domain with this page.
Write a 150-300 word address of your business, detailing what you do, including keywords and links.
Hire a professional so you can take advantage of the option of uploading a virtual tour.
Post: Google wants you to be more mobile-friendly
Get reviews
The reviews that businesses receive are very important for their online reputation. Websites with well-ranked directory profiles generally get more reviews.
Ask for reviews regularly , it's part of the work you can do to improve your local SEO. Start by asking your current customers, because you already know that they are satisfied and like your business. Remember that reviews are not just comments, you can also ask them to give you those five stars on Google My Business.
Just don't go after too many reviews all at once, because if you get too many in a few days or a week, Google might think you're trying to game the system. You have to commit to getting positive reviews over time, and earn them.
Google reviews are believed to have the biggest impact on cameroon telegram lead local rankings.
Before asking for reviews on any directory, make sure to read the guidelines.
Ask users to leave their reviews from their own emails, and their own devices.
Don't confuse reviews with testimonials. Think of reviews as content on third-party websites, while testimonials are posted on your own website.
Be aware that any business can receive negative reviews at some point. You should know how to respond to this in a polite manner. Always monitor the comments and what is being said about your business.
Respond to positive reviews, take time to thank loyal customers.