IKEA Christmas 2018 advert
Posted: Sat Dec 28, 2024 5:18 am
Will there be an ad this Christmas that doesn't try to demonize social media?
As you know, every year I usually give you a sneak peek of the best Christmas adverts. Brands such as Campofrío , John Lewis , El Almendro , La Lotería , etc. are “invited” to this house to try to give their messages a dimension, and in some cases, to analyse them.
Well, it happened to me with the Ruavieja spot , and it's happening again with the IKEA Christmas 2018 advert ... Is it fashionable to demonise social networks? Don't brands use them to advertise themselves? To advertise the advert they are launching?
This time, IKEA recreates a fictional program called “Familiarizados” … and they ask us:
Would you gamble on Christmas dinner with your family?
If they get the questions right, they stay; if they get them wrong, they have to leave the table… In the most OT style, “you must leave the academy” . A member of the “Andrés/Lorenzo” family is asked about Instagram filters , and he answers quickly and correctly.
The “Fernández/Gómez” family receive another question, and they answer correctly… It’s the “Garral” family’s turn , with a new question about Instagram that they answer correctly; then the rest of the questions are passed on to all the families, Twitter comes out , words in English…
But there comes a time iraq telegram data when the “presenter” , subtly changing the narrative tone, begins to ask more personal questions:
How did your parents meet? – they ask the young teenager Maria.
What is your father's exact position? – to a child of about 10 years old.
What career did your grandmother study? What is your son's favorite band? What dream does your wife still have to fulfill? What marked your grandmother's childhood? Where did your grandparents get married? What did your parents dance to on their wedding day?
The questions are running out of answers, and the tables are therefore empty…
And since we are talking about questions, mine is…
Would you have answered the questions posed by the “program” 15 years ago? I doubt my mother would have known that my favorite group as a teenager was the Mexican rock band Vantroi , or that at 10 years old I could have answered my uncle’s exact position in the company he worked for…
Do we need to see each other more? No doubt about it. Do we need to “park” social media at certain times? I don’t have any objections to that either, but I think it’s a bit “hypocritical” for brands to abuse the pattern that we only live for and by social media.
When will there be a commercial that “blesses” all the good things that social media has brought us? They have also allowed us to have a voice that we didn’t have before, they have managed to unite families that were thousands of miles away, they have managed to get small companies to have the same virtual square meters as any multinational.
Have you ever stopped to think that maybe social media isn't the problem? I've already thought about it, and I wrote about it in this article , where I concluded with.
As you know, every year I usually give you a sneak peek of the best Christmas adverts. Brands such as Campofrío , John Lewis , El Almendro , La Lotería , etc. are “invited” to this house to try to give their messages a dimension, and in some cases, to analyse them.
Well, it happened to me with the Ruavieja spot , and it's happening again with the IKEA Christmas 2018 advert ... Is it fashionable to demonise social networks? Don't brands use them to advertise themselves? To advertise the advert they are launching?
This time, IKEA recreates a fictional program called “Familiarizados” … and they ask us:
Would you gamble on Christmas dinner with your family?
If they get the questions right, they stay; if they get them wrong, they have to leave the table… In the most OT style, “you must leave the academy” . A member of the “Andrés/Lorenzo” family is asked about Instagram filters , and he answers quickly and correctly.
The “Fernández/Gómez” family receive another question, and they answer correctly… It’s the “Garral” family’s turn , with a new question about Instagram that they answer correctly; then the rest of the questions are passed on to all the families, Twitter comes out , words in English…
But there comes a time iraq telegram data when the “presenter” , subtly changing the narrative tone, begins to ask more personal questions:
How did your parents meet? – they ask the young teenager Maria.
What is your father's exact position? – to a child of about 10 years old.
What career did your grandmother study? What is your son's favorite band? What dream does your wife still have to fulfill? What marked your grandmother's childhood? Where did your grandparents get married? What did your parents dance to on their wedding day?
The questions are running out of answers, and the tables are therefore empty…
And since we are talking about questions, mine is…
Would you have answered the questions posed by the “program” 15 years ago? I doubt my mother would have known that my favorite group as a teenager was the Mexican rock band Vantroi , or that at 10 years old I could have answered my uncle’s exact position in the company he worked for…
Do we need to see each other more? No doubt about it. Do we need to “park” social media at certain times? I don’t have any objections to that either, but I think it’s a bit “hypocritical” for brands to abuse the pattern that we only live for and by social media.
When will there be a commercial that “blesses” all the good things that social media has brought us? They have also allowed us to have a voice that we didn’t have before, they have managed to unite families that were thousands of miles away, they have managed to get small companies to have the same virtual square meters as any multinational.
Have you ever stopped to think that maybe social media isn't the problem? I've already thought about it, and I wrote about it in this article , where I concluded with.