Over the next two weeks, in the Master of Event Management and Protocol of the EIP Granada , and within the Event Marketing module , we will have several sessions with different professionals with the idea of reinforcing aspects such as Personal Brand, Inbound Marketing, Employability through Social Networks and New Communication and Advertising Platforms.
Marketing is a discipline that must have regular contact with other “satellites” in order to enhance its abilities and carry out an orchestrated work. Gone are the days when departments in companies or institutions waged war on their own. Today, everything must be seen precisely as that, as a whole. Everything adds up, everything matters, everything thought out and planned can bear fruit.
That is why topics such as Employability, Social Media, Personal Brand, etc. must have a place in the new Marketing…
Participants and program of the sessions (obviously those I teach, I will just give you the title, I think you know me well enough):
Sonia Muriel – Session: “Employability and Personal Brand”
As she defines herself, she is passionate about living, learning and sharing. A hopeless optimist.
She is currently the HR Director israel telegram data of Lactalis Puleva , so Granada has gained a great professional; I don't know how Seville will hav
She has a degree in Education and a Master's in Human Resources Management and has 17 years of professional experience in HR, as a consultant and later as a training manager. For the past 10 years she has been an HR Director in the public and industrial sectors.
I invite you to visit their “digital home” , a blog full of content related to people management.
Nilton Navarro – “Boosting your social networks to look for work… and projects”
It has been one of my most anticipated “devirtualizations” . I have shared a mutual passion with him for years, that of “Larry’s network” , and we had the opportunity to teach a session together at Marketing Travel Rocks in Mallorca a few days ago.
He is currently the Community Manager of Infojobs , the leading platform for job searches. Previously, he was part of the Social Media team at Lectiva and Laboris (Anuntis Segunda Mano).
He has also worked as a Post Producer, Editor and Director at LaTV Networks, FoxSports, MVS 52MX and Televisa. As you can see, this Mexican living in Spain has not wasted any time.
He has a very interesting YouTube Channel about Social Media, Social Networks and Digital Marketing , which I recommend you visit.
Fernando Quesada – “New platforms: Communication and Advertising”
Fernando is a clear example of how studies at EIP Granada pay off. A former student at the company, he is currently the Commercial Director of Tavola News , an advertising tool that has revolutionised the world of catering.
Through design and content-based advertising, their product is a new form of communication. They use augmented reality to provide interaction to diners' tablecloths.
They connect companies with clients, show the cultural actions of institutions and organizations,... all from a creative, useful and technological perspective.
The Granada International School of Protocol, of which I have the pleasure of being a member of its faculty, is distinguished by being a training centre as well as a service company . Since 1997 it has been offering courses recognised by the University of Granada. It trains professionals in institutional and business relations, communicators, project managers, event organisers, image specialists, with knowledge of marketing techniques, advertising, ICTs, and languages. More than 5,000 students have passed through its classrooms and today they occupy positions of responsibility in national and international institutions and companies