The role of entrepreneurs in bringing innovation to companies

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Alejandro Mashad, co-founder of Edison and director of the entrepreneurship center at the University of San Andrés, emphasized the crucial role that entrepreneurs play in bringing innovation to companies. According to Alejandro, the entrepreneurial ecosystem is a great asset for corporate progress.

Entrepreneurs bring with them a fresh, disruptive mindset that can be the catalyst for change within a company. Their ability to identify opportunities and willingness to take risks are qualities that can drive innovation and take companies to new levels of success.

Alejandro also highlighted the importance of creating an environment that fosters collaboration between entrepreneurs and corporations. This synergy can result in innovative solutions that benefit both parties and contribute to the growth of the business ecosystem as a whole.

The culture of innovation within Amazon
Susana Yañez Mantilla from Amazon Web Services (AWS) spoke to us about the culture of innovation that runs through Amazon. She explained how a mega corporation like Amazon manages to stay young and at the forefront of change.

Amazon has created an environment where innovation is an integral part of its DNA. chile telephone number data The company fosters a culture of experimentation and continuous learning, where employees are encouraged to try out new ideas and learn from their mistakes. This approach has allowed Amazon to stay ahead of the curve and remain a leader in its industry.

Susana also mentioned the AWS Activate program, which supports startups and entrepreneurs by providing resources and tools to help them grow. This program is a clear example of how Amazon is betting on the entrepreneurial segment and building bridges to foster innovation.

The process of cultural change in companies
Daniel Marcelo Sánchez from Adviters shared his experience of living the digital transformation first-hand. His consultancy has this objective at its core, and he told us about the process of cultural change in the companies he works with.