Session on Social Networks applied to Events – EIP Madrid
Posted: Sat Dec 28, 2024 6:24 am
Next Friday, I will be giving a session on “Social networks applied to events” , as part of the Madrid International School of Protocol Program : “Meetings with Professionals” .
It is now an open secret that social networks are here to stay. It is true that they have undergone changes, modifications, improvements... but it is clear that we have to live with them and, of course, try to get the most out of them in professional matters.
The world of events has a significant incentive in these tools, but like everything in professional life, it requires an order and a methodology that helps to enhance actions.
On social media, a small event has the same square footage as the largest one…
In the session, we will take italy telegram mobile phone number list a journey through the 2.0 communication phases of an event , looking at development tools, content, monitoring, etc. In addition, we will mention more mistakes than successes, but we learn more from the former. Events have to be visible even from the gestation phase, that is, the target audience will be more interested in the previous phase than during the event itself.
Social networks are essential tools for this, as they allow for multiplying impacts, generating expectations, carrying out live monitoring, providing more valuable information... But to do this, we will have to have an orchestrated strategy, not only of published content, but of objectives, measurement, roles of responsibility, and a long etcetera that we will see in the session.
I am repeating the EIP in Madrid, something that fills me with satisfaction… However, it is always positive to participate in the same place at least twice, it is a sign that the first time was not so bad.
It is now an open secret that social networks are here to stay. It is true that they have undergone changes, modifications, improvements... but it is clear that we have to live with them and, of course, try to get the most out of them in professional matters.
The world of events has a significant incentive in these tools, but like everything in professional life, it requires an order and a methodology that helps to enhance actions.
On social media, a small event has the same square footage as the largest one…
In the session, we will take italy telegram mobile phone number list a journey through the 2.0 communication phases of an event , looking at development tools, content, monitoring, etc. In addition, we will mention more mistakes than successes, but we learn more from the former. Events have to be visible even from the gestation phase, that is, the target audience will be more interested in the previous phase than during the event itself.
Social networks are essential tools for this, as they allow for multiplying impacts, generating expectations, carrying out live monitoring, providing more valuable information... But to do this, we will have to have an orchestrated strategy, not only of published content, but of objectives, measurement, roles of responsibility, and a long etcetera that we will see in the session.
I am repeating the EIP in Madrid, something that fills me with satisfaction… However, it is always positive to participate in the same place at least twice, it is a sign that the first time was not so bad.