Customise your PR messages

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Another valuable use for your data is to support a wider range of targeted press releases. One client we work with generated 7 custom press releases, each aimed at specific niche business and trade media targets, to play out a much wider range of angles. Within a week, they’d generated nearly 130 press clippings – far more than they’d achieved when focusing solely on the core survey data findings a year earlier.


Create an infographic, or even several
Everyone consumes their content and insights in different ways. Some prefer argentina mobile phone numbers database to read, a few like to crunch the data, but nearly everyone enjoys a visual approach. Done well, infographics can bring the survey data to life and create another powerful means of communicating key survey messages to a wider audience. This is especially pertinent for social media, where people might be more likely to share a striking image. And as with the press messages, infographics can be tailored to certain audiences, to provide additional reach.


Help support an index or ranking tool
What is the greenest city? Which country has the most supportive entrepreneurial environment? Which region offers the best prospects for growth? Indexes and ranking tools are inherently fascinating, as these questions suggest – and many are now highly recognised, such as Mercer’s Cost of Living City Rankings, or The Economist’s Big Mac Index.

Surveys alone usually aren’t enough to drive these kinds of data-driven outputs, but they can often be a powerful input. For instance, they can help weight key indicators, or provide a set of sentiment-related inputs to balance the hard data. Properly planned, it’s a powerful extra use of your survey.