Product: The 4 Key Ps to Successful Pivot
Posted: Sat Dec 28, 2024 8:50 am
Have you ever found yourself in the situation of having to rethink a product from scratch? If you are part of a startup or work in product development, you surely have. In the business world, pivoting is not just an option, but a necessity. Today I want to talk to you about the 4Ps that you have to keep in mind when making a product and, even more interesting, how you can use them to “remake” a product or pivot when things are not going as you expected.
The 4Ps for making and remaking a product
The 4Ps are an essential framework for anyone involved in product development. This model not only helps you build a product from scratch, but it is also a powerful tool for pivoting when necessary. The 4Ps are:
Problem: The problem is the starting point. Without a clear problem, there is bahamas telephone number data no reason for the product to exist.
Persona: Our ICP or ideal client. Knowing them will help us understand the problem better, which will allow us to be more efficient in how we focus our efforts.
Product: Basically, the solution to the person's problem.
Promise: Finally, the value proposition and our differential.
Now, let’s dive into each of these Ps and see how they can be used to not only create, but also pivot a product when things aren’t going the way you expected.
Understanding the Problem
The problem is the starting point of any product. Without a clear and defined problem, there is no reason for your product to exist. It is crucial to identify a real and urgent problem that needs a solution. This not only gives you a clear direction but also helps you focus your efforts and resources efficiently.
The 4Ps for making and remaking a product
The 4Ps are an essential framework for anyone involved in product development. This model not only helps you build a product from scratch, but it is also a powerful tool for pivoting when necessary. The 4Ps are:
Problem: The problem is the starting point. Without a clear problem, there is bahamas telephone number data no reason for the product to exist.
Persona: Our ICP or ideal client. Knowing them will help us understand the problem better, which will allow us to be more efficient in how we focus our efforts.
Product: Basically, the solution to the person's problem.
Promise: Finally, the value proposition and our differential.
Now, let’s dive into each of these Ps and see how they can be used to not only create, but also pivot a product when things aren’t going the way you expected.
Understanding the Problem
The problem is the starting point of any product. Without a clear and defined problem, there is no reason for your product to exist. It is crucial to identify a real and urgent problem that needs a solution. This not only gives you a clear direction but also helps you focus your efforts and resources efficiently.