Many times it is impossible to understand the goals of the people in the game without being involved in the game yourself. When we can’t directly experience the product, we have to push it into the business process.functional process. . Act like a user and experience competitor products firsthand Product managers must first understand the users, so if possible, use the product as a user.
You may not be able to fully play the role, but after experiencing australia phone numbers a competitor’s product, you will gain two things: . What might the user need? What should the product look like? . What are the advantages and disadvantages of competitor products? If it is a product used internally by B or G, it may not be possible to experience it directly, so try to find ways to conduct interviews with users who have used it (chatting on the phone or WeChat).
. Conduct a life cycle analysis Here we need to understand one thing: only products that are in the embryonic and development stages are more worthy of intervention. Products in the mature stage are generally in the red ocean and are too far ahead of competing products. Unless there are many funds and resources (such as a specific company) or targeted market segments, the success rate is low. Needless to say, products in the decline stage have little residual value.
It should be noted that the business process is mentioned here, not the
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