whether you are selling a kettle

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The biggest problem they faced was how to find selling points, then make pricing suggestions, combine selling points with pictures and texts, produce content and find KOLs to distribute it , and drive traffic and monetization. Brand No. 1 : Position, rhythm, strategy, and strength First of all, the definition of the category is : or a teapot, these are two categories. Consumers of different categories have different psychological price acceptance, and the channels and promotion methods are also different, so naturally the pricing is also different.



The price of a product = category + brand + scenario Different categories , scenarios, and brand power The same product can be priced 10 times different Brand No. 1 : Position, rhythm, strategy, and strength germany whatsapp number data Now, looking back at this project, if it is put into 21 years, this is a typical story of new consumer entrepreneurship . The new consumer brand from 2105 to 2016 is called mass innovation and mass entrepreneurship. When we talk about new consumer products, what are we talking about? I think it is essentially about how to do business. From 2015 to 2016 , mass innovation and entrepreneurship By 2019-2022 , category differentiation and new consumer brands.



The logic of business has not changed 1. Omni-channel, full-cycle, and full-media The five dimensions of business : global vision, user perspective, category differentiation, 4P logic , breaking circle thinking, and growth strategy. Based on these five dimensions, we need a global view, a stage theory, and a strategic clearance. What is omnichannel: omnichannel, full cycle, omnimedia Today, we have Weibo, Tik Tok, online and offline , pictures, videos, advertisements, and niche media. Media is people. Because of the fragmentation of media.