Why CRM is vital for your company's marketing and sales

[jrineakter]

CRM is the magic acronym for 21st century business growth. But why is it so important for marketing and sales?

CRM are three acronyms that became popular among some North American companies during the 1990s. So, why don't you stop reading them omnipresent in the 21st century? How have they become the magic words of business management in the digital age?

CRM stands for “ Customer Relationship Management ” and, as its name suggests, refers to the increasingly popular customer relationship management software. Software such as Holded, for example, can and should have a great impact on the marketing and sales areas of any company. If you are not yet familiar with the term, this article will be your best ally in achieving it.

What are the advantages of CRM?
There are only advantages to using specific CRM software for a company (and using it across the board, ensuring access to all business areas involved in the marketing and sales processes). Starting with the fact that this software will make it possible to access all data relating to customers, suppliers, contacts, employees, public administrations and persons of interest to the company in question from a single screen.

The idea is to have a digital aid that, if possible, records calls, visits and agreements, putting all this information within reach of those involved. A good CRM software should also offer canada number data you the possibility of planning your sales team through a calendar destined to become your company's Bible.

But the real heart of any CRM software is a tool optimized for individually customizing customer and contact records, for creating new fields (because every company is unique and therefore you will likely need to record unique, personal and non-transferable customer information) and for updating them appropriately.

And, of course, once inside each file, the idea is to be able to easily navigate through each client's documents, as well as their billing, activities and services. Everything at a glance... Is there a greater advantage than this centralization of information?

How does CRM help marketing and sales?
In the previous section of this article we have already mentioned some of the main advantages of using a CRM … But let us focus here and now on the specific benefits for two of the teams with the greatest specific weight within any company.

As mentioned above, the CRM we are referring to is software. But it is software that involves the adoption of a whole model for the organisation of a company's customer relations. A good customer profile will offer clear ideas to the marketing team to create optimised and personalised strategies.

A good customer profile should also be used to predict sales or service opportunities, project sales, track campaigns, etc. Your company's sales team should use all the information contained here to get to know its customers and anticipate their needs. This is something that was unthinkable with the archaic databases that companies used to work with years ago.

How does CRM help your business?
The direct conclusion that can be drawn from everything explained in this article is that, fundamentally, if a good CRM software helps your sales and marketing teams, it is also helping your company to grow. An optimal relationship with your customers directly translates into a growing economy.

But that's a very general conclusion. When looking for a CRM strategy that fits your needs, you should consider software that allows you to find, attract and win customers; that can help you retain existing customers; that can help you gain the trust of lost customers; and, finally, that can help you reduce costs in both marketing and customer service. These are the specific benefits of a good CRM that will lead you to the general benefit mentioned above.