Search Engine Positioning for Local Results
Posted: Mon Jan 06, 2025 5:30 am
2#LocalPack
This feature of Google's SERPs displays 3 local elements at the top of the organic results (those that have obtained a good positioning on the search engine for the user's query) , indicating the name of the business, the address, the telephone number and a user rating. The Local Pack feature appears in the SERP in response to a query related to a place , such as "restaurant Rome" , "cinema Milan", ...
How can Local Pack affect your search engine rankings?
In many cases, those who are looking for a local business , such as a restaurant, are not interested in visiting the website, because they only need to know the opening hours, address or telephone number, or perhaps find out how users have rated the establishment.
So, not only do you have to think about the indonesia phone number visibility you can have thanks to a good organic positioning on search engines for the query that identifies your business, but you have to consider the plus that this Google feature can give you. If your business is present in the Local Pack and users can get all the information they need without doing anything else, the flow of your real customers will certainly increase .
Before August 2015, Google showed seven local results, but decided to reduce the number to provide a better mobile experience. What does this mean for local businesses? With fewer businesses appearing in the Local Pack, the competition is now much fiercer. But the three winners that manage to show up in these results will get more attention from users .
How to be present in Google Local Pack for a query?
Google's Local Pack feature is closely connected to local search, so to appear in the 3 local results shown by the search engine in SERP for your reference keyword, you will have to rely on the web positioning advice for local search :
This feature of Google's SERPs displays 3 local elements at the top of the organic results (those that have obtained a good positioning on the search engine for the user's query) , indicating the name of the business, the address, the telephone number and a user rating. The Local Pack feature appears in the SERP in response to a query related to a place , such as "restaurant Rome" , "cinema Milan", ...
How can Local Pack affect your search engine rankings?
In many cases, those who are looking for a local business , such as a restaurant, are not interested in visiting the website, because they only need to know the opening hours, address or telephone number, or perhaps find out how users have rated the establishment.
So, not only do you have to think about the indonesia phone number visibility you can have thanks to a good organic positioning on search engines for the query that identifies your business, but you have to consider the plus that this Google feature can give you. If your business is present in the Local Pack and users can get all the information they need without doing anything else, the flow of your real customers will certainly increase .
Before August 2015, Google showed seven local results, but decided to reduce the number to provide a better mobile experience. What does this mean for local businesses? With fewer businesses appearing in the Local Pack, the competition is now much fiercer. But the three winners that manage to show up in these results will get more attention from users .
How to be present in Google Local Pack for a query?
Google's Local Pack feature is closely connected to local search, so to appear in the 3 local results shown by the search engine in SERP for your reference keyword, you will have to rely on the web positioning advice for local search :