CTR of Google Ads Ads What does a
Posted: Mon Jan 06, 2025 5:33 am
PPC setup The main goal of a PPC manager is to increase the company's online traffic. The specialist must attract as many potential customers as possible, thus increasing the likelihood of conversions. The job combines creativity and numbers: the PPC manager generates ideas for advertisements, combines them and selects the most appropriate ones depending on the placement sites, creates technical specifications for the designer, but at the same time he must not forget about constant analysis and tracking of statistics.
Read also : 7 Ways to Increase PPC manager's workday look colombia telegram like? The functional responsibilities of a PPC specialist depend on the size of the company, the digital channels it uses, the type of business and niche. Now medium and large e-commerce companies often hire separate specialists to set up advertisements on social platforms - targetologists, and in Google Ads (search advertising, contextual display network, video campaigns, advertisements in mobile applications, etc.
PPC managers. Google Ads advertising Source: In fact, the concept of a PPC specialist is quite broad: this is an expert in contextual advertising who must be able to set up all paid traffic sources - from social networks to YouTube Remarketing. The responsibilities of a PPC manager at a marketing agency typically include: preparation of a PPC strategy - analysis of the niche, brand (including its previous advertising campaigns ) , competitors, determination of the target audience for which the advertising will be targeted; media planning and preliminary assessment of the effectiveness of advertising placement on different channels; preparation of advertising campaigns (options for creatives, texts for different platforms); setting up an advertising campaign in advertising accounts (Google Ads, FB Ads Manager, etc.
Read also : 7 Ways to Increase PPC manager's workday look colombia telegram like? The functional responsibilities of a PPC specialist depend on the size of the company, the digital channels it uses, the type of business and niche. Now medium and large e-commerce companies often hire separate specialists to set up advertisements on social platforms - targetologists, and in Google Ads (search advertising, contextual display network, video campaigns, advertisements in mobile applications, etc.
PPC managers. Google Ads advertising Source: In fact, the concept of a PPC specialist is quite broad: this is an expert in contextual advertising who must be able to set up all paid traffic sources - from social networks to YouTube Remarketing. The responsibilities of a PPC manager at a marketing agency typically include: preparation of a PPC strategy - analysis of the niche, brand (including its previous advertising campaigns ) , competitors, determination of the target audience for which the advertising will be targeted; media planning and preliminary assessment of the effectiveness of advertising placement on different channels; preparation of advertising campaigns (options for creatives, texts for different platforms); setting up an advertising campaign in advertising accounts (Google Ads, FB Ads Manager, etc.