Marketing actions implemented
Posted: Mon Jan 06, 2025 5:42 am
Thanks to Splio, concrete actions were implemented within Fauchon's online channel that achieved great results by putting the user at the centre of all communication, such as:
Weekly newsletter divided into two parts: the first part highlights a seasonal product, in this case the Christmas log, talking about its flavours and production process. The second part highlights gourmet products consumed at Christmas. This communication achieved an opening rate of 30% and a conversion rate of 4.55%.
Reactivation campaign: targeting identified inactive venezuela number data customers, including those who had not made any purchases in 3 years. These customers were offered a 24-hour offer and achieved a conversion rate of 5.52%.
Foie Gras post-purchase campaign: with the intention of generating a pleasant post-sales experience, a personalized message was sent 2 days after the purchase of Foie Gras, with advice on how to taste and store the product correctly. It had an opening rate of 52% and a conversion of 7.14%.
Within “The Fauchon Club”, Splio also implemented specific actions through personalized campaigns that increased user engagement, purchase frequency, average basket value and turnover per member. If you want to know what these strategies were, you can download the complete material here:
Weekly newsletter divided into two parts: the first part highlights a seasonal product, in this case the Christmas log, talking about its flavours and production process. The second part highlights gourmet products consumed at Christmas. This communication achieved an opening rate of 30% and a conversion rate of 4.55%.
Reactivation campaign: targeting identified inactive venezuela number data customers, including those who had not made any purchases in 3 years. These customers were offered a 24-hour offer and achieved a conversion rate of 5.52%.
Foie Gras post-purchase campaign: with the intention of generating a pleasant post-sales experience, a personalized message was sent 2 days after the purchase of Foie Gras, with advice on how to taste and store the product correctly. It had an opening rate of 52% and a conversion of 7.14%.
Within “The Fauchon Club”, Splio also implemented specific actions through personalized campaigns that increased user engagement, purchase frequency, average basket value and turnover per member. If you want to know what these strategies were, you can download the complete material here: