5# Primary stimuli
Instinctively, the brain (or, better, a part of it called the Old Brain ), cares about us, protects us from dangers and provides us with opportunities to satisfy our primary needs. For this reason, the stimuli that directly affect these aspects are those that capture our attention with extreme ease .
The most primitive part of us is always alert, so it is particularly attentive to everything that changes around us. For this reason, according to Neuromarketing, animated banners work well on a site, because they are able to easily and continuously capture our attention. And for the same reason they are also so annoying.
The considerations that our unconscious brain makes slovenia phone number in an eCommerce site are quite simple: not having opportunities to satisfy its primary needs, all its attention will be focused on understanding whether or not it can trust us. Neuromarketing tells us that the best way to convey trust is through similarity . We trust people who are similar to us and good-looking, so the photos of your eCommerce should represent the audience you are trying to intercept .
According to neuromarketing, testimonials and stars that convey a feeling of trust as well-known people also work very well. Associating an object of our eCommerce with a famous person or in any case with an attractive person will also make the object more attractive . Reviews can also be a lever of similarity: "This person is the same as me, so I will also like the product".
Neuromarketing: Why Reviews Matter
Amazon Customer Product Reviews