Millennials: The New Hotel Customers
Millennials are people under thirty who have a very different approach to tourism than the previous generation: they prefer to buy experiences rather than physical products, they do not like pre-packaged packages, they want to experience the destination actively and often choose alternative hospitality solutions.
Think of the spread of Air B'n'B, the phenomenon of couch-surfing and the whole world of extra-hotel accommodation that was born precisely among Millennials, people who prefer to stay in other types of structures (whether apartments or not) rather than go to the traditional hotel that their parents used, as well as extreme forms of hospitality.
Accommodation facilities must invest in this type albania phone number of target, because they are already their potential customers and above all they will be in the coming years. For accommodation facilities it is a big change and there are often problems in the approach to this type of tourism, which the hotelier must learn to understand and analyze in depth, before proposing a tourist offer adequate to satisfy their needs.
Technology is an important driver for this type of user, so if you have a hotel, you need to know that it is essential to offer your customers a wi-fi service and, in general, all the possibilities of electricity supply at hand, in the room. If in the past what had to be abundant was food or wine on the table, today what must not be missing is attention to what people use and enjoy, and in many cases it is also a power outlet.
The experience could be the best in the world, but if some fundamental elements are missing it is perceived as insufficient
We often forget that this new generation lives in a shared economy, and needs a different communication approach . Let's provide them with everything they need to spend a holiday in the best possible way.
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