Javier Merino, CEO of Hawser: “The websites with the most attacks are those of WordPress; you have to cover your back a

[jrineakter]

Holded serves more than 10,000 clients spread across various sectors of our economy. One of these clients is called Javier Merino and runs Hawser , a small marketing and design company based in the Canary Islands. In this interview we will get to know Javier Merino a little better, we will talk about current trends in his sector, we will learn how to position our website and we will discover the difficulties that a young entrepreneur usually goes through on his way to profitability.

Hi Javier, tell us, why did you create a marketing agency?
It was something that came about unexpectedly. I have always had a desire to undertake and try new things, I had projects in mind that I eventually materialized by creating web pages, etc. Then I discovered that I really enjoyed the process and I thought, what if, in addition to doing it for myself, I offered it to other people for their businesses? At that point I did a market study and saw that the design quality of many websites in my environment was more pitiful than an abandoned cat (haha).

I have always been a detail-oriented and demanding person, so after thinking about it, I came to the conclusion that I could offer value to the services in this way. Differentiate myself in terms of quality.

In recent times, many digital germany number data marketing agencies and people specialised in this sector have appeared. Why do you think this service has proliferated so much?
I think there are two factors involved: the importance that the use of the Internet has acquired and, derived from this, the margin for improvement that could be achieved to benefit businesses in the face of competition that has forgotten this aspect.

In the past, people would use the yellow pages to find a company in their area. Now they go online, search for the service they need, and from all the companies that appear in the search engine, they choose the one that is best positioned – or the one that seems most professional. In other words, before contacting the company in question they may have already seen the services they offer, compared them, etc.

We must also take into account that people have become accustomed to speed. We see increasingly faster mobile phones, faster computers; the Internet has accelerated and users want to find information immediately. That is where Hawser comes into action so that the information found is of quality and increases the conversion rate.