One of the most common ad formats on both Microsoft Advertising and Google Ads platforms is text ads . These ads appear in search results and typically include a headline, display URL, and description. They are effective at attracting users’ attention when they perform specific, targeted searches.
Shopping ads are particularly useful for e-commerce. In Microsoft Advertising, these ads appear on Bing Shopping, displaying product images, prices, and direct links to purchase pages. Google Ads offers Google Shopping Ads, which also feature products with images, prices, and direct links on the Google network, facilitating the direct connection between buyers and sellers.
Display ads allow you to show graphical ads on partner sites and apps. Microsoft Advertising uses its display network to distribute these ads, while Google Ads uses the Google Display Network (GDN), a vast network of websites and apps. These ads are visually appealing and can catch users' attention as they browse the internet.
Finally, video ads and direct response ads are also algeria number data popular formats. Video ads are less common on Microsoft Advertising but can still be used on partner networks, while on Google Ads they are extremely popular, especially on YouTube. Direct response ads on both platforms include call-to-action (CTA) buttons, such as phone calls or contact forms, designed to generate immediate responses and encourage direct interaction with users.
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6 steps to hire Microsoft Advertising
Register on the official website and create an account.
Go to the “Campaigns” section and click on “Create campaign” . Here, select the objective of your campaign, which can be to drive website visitors, increase conversions, sell products online, generate leads, etc.
Define the campaign name, budget, language, and location.
Create ad groups and keywords. Organize your keywords into relevant ad groups.
Design your ads and add extensions to provide additional information.
Choose a bidding strategy and set a daily or monthly budget.