Digital Food Marketing: How to Promote Made in Italy
Posted: Mon Jan 06, 2025 6:41 am
Brands are starting to learn the language of their audience on social media and are now using more emoticons, more images, more videos.
We have talked about the context in which digital Food Marketing develops, but now let's see some practical advice . What to leverage when starting to promote a food product on the web? Nicoletta Polliotto gives us some tips:
Post high-quality photos of your products
It tells not only the product, but also the story behind it
Regularly presents the offer of the day
Tell us about the ventures you are undertaking and the events you are attending.
In your Food Marketing plan, consider news-jacking (taking a big news story and associating it with your product)
Invent promotions, contests and quizzes, give gifts
Don't forget your location (your valid, accurate and correct email address and phone number, plus the map)
Google has developed a wonderful project: “Digital Excellence” , which provides anyone interested in creating a Food Marketing strategy with a series of free tutorials through which they can ivory coast phone number learn the most effective promotional techniques to communicate the uniqueness of their products on the web.
Today, when the world, saturated with globality, feels an ever stronger need to return to its roots, food can represent the true symbol of “Made in Italy” - the authentic culture of cooking and eating, that ritual that celebrates life, embodied in rich flavors, the pure art of enhancing what the earth can give.
In March we spoke with Nicoletta Polliotto, an expert in food marketing and catering, co-author of “Digital Marketing Ingredients for Catering” and director of “Muse Communications”, about how it is possible, with all the tools that web marketing offers us, to pay homage to the ancient Italian tradition of food in the world of the web and how to promote Italian food production under conditions that are not exactly favorable.
Today (and tomorrow) Nicoletta will chair the Digital Food Marketing section of the 8th international conference of Be-WIZARD! in Rimini, and we thought we would take up and delve deeper into the topic.
Food Marketing: Digital Excellence
Are you an expert in Food Marketing techniques? What advice would you give to a small producer who decides to land on the blog?
Nicoletta is waiting for you on April 15th and 16th at BE-Wizard! 2016 in Rimini, in the Digital Food Marketing section. Here you can find the program of the event. If you are attending BE-Wizard!, share your opinions on the event with us!
We have talked about the context in which digital Food Marketing develops, but now let's see some practical advice . What to leverage when starting to promote a food product on the web? Nicoletta Polliotto gives us some tips:
Post high-quality photos of your products
It tells not only the product, but also the story behind it
Regularly presents the offer of the day
Tell us about the ventures you are undertaking and the events you are attending.
In your Food Marketing plan, consider news-jacking (taking a big news story and associating it with your product)
Invent promotions, contests and quizzes, give gifts
Don't forget your location (your valid, accurate and correct email address and phone number, plus the map)
Google has developed a wonderful project: “Digital Excellence” , which provides anyone interested in creating a Food Marketing strategy with a series of free tutorials through which they can ivory coast phone number learn the most effective promotional techniques to communicate the uniqueness of their products on the web.
Today, when the world, saturated with globality, feels an ever stronger need to return to its roots, food can represent the true symbol of “Made in Italy” - the authentic culture of cooking and eating, that ritual that celebrates life, embodied in rich flavors, the pure art of enhancing what the earth can give.
In March we spoke with Nicoletta Polliotto, an expert in food marketing and catering, co-author of “Digital Marketing Ingredients for Catering” and director of “Muse Communications”, about how it is possible, with all the tools that web marketing offers us, to pay homage to the ancient Italian tradition of food in the world of the web and how to promote Italian food production under conditions that are not exactly favorable.
Today (and tomorrow) Nicoletta will chair the Digital Food Marketing section of the 8th international conference of Be-WIZARD! in Rimini, and we thought we would take up and delve deeper into the topic.
Food Marketing: Digital Excellence
Are you an expert in Food Marketing techniques? What advice would you give to a small producer who decides to land on the blog?
Nicoletta is waiting for you on April 15th and 16th at BE-Wizard! 2016 in Rimini, in the Digital Food Marketing section. Here you can find the program of the event. If you are attending BE-Wizard!, share your opinions on the event with us!