Measuring Success: Metrics That Matter
Posted: Mon Jan 06, 2025 6:45 am
WeChat Pay: easy payments WeChat groups: audience engagement Influencer collaboration: building trust QR codes: driving traffic to the official account Search: optimizing your content For smaller brands, a personal account is enough. WeChat Personal Accounts On the other hand, a personal account is ideal for informally sharing updates with colleagues through: WeChat Moments WeChat Groups Direct Messaging There is so much information out there about WeChat. What are the main steps to successfully building an international brand on WeChat? Summary: Key WeChat Strategies Sign up for a WeChat Official Account (subscribe) Share articles, posts, etc.
(organic content strategy) Engage with your audience (convert leads to sales) Paid ads Complete your WeChat marketing strategy So what does all this look like in real life? Example: Starbucks on WeChat The popular iceland whatsapp resource American coffee chain uses WeChat to increase brand awareness, run promotions, provide customer support, and more. Chinese Social Media - Starbucks WeChat Starbucks WeChat Official Account, Chat, Services Chinese Social Media - Starbucks WeChat Starbucks Channel, Mini Program Next we look at the Chinese lifestyle and community commerce app Xiaohongshu.
Xiaohongshu Xiaohongshu, also known as Little Red Book, or RED for short, is a social commerce platform popular among young Chinese women. Founded in 2013 by private entrepreneur Miranda Qu, Xiaohongshu thrives on user-generated content. Compared to Instagram and Pinterest in the West, Xiaohongshu is China's leading lifestyle app, with 3.1.2 billion active users. Watch this video by Tait about the inside of Xiaohongshu.
(organic content strategy) Engage with your audience (convert leads to sales) Paid ads Complete your WeChat marketing strategy So what does all this look like in real life? Example: Starbucks on WeChat The popular iceland whatsapp resource American coffee chain uses WeChat to increase brand awareness, run promotions, provide customer support, and more. Chinese Social Media - Starbucks WeChat Starbucks WeChat Official Account, Chat, Services Chinese Social Media - Starbucks WeChat Starbucks Channel, Mini Program Next we look at the Chinese lifestyle and community commerce app Xiaohongshu.
Xiaohongshu Xiaohongshu, also known as Little Red Book, or RED for short, is a social commerce platform popular among young Chinese women. Founded in 2013 by private entrepreneur Miranda Qu, Xiaohongshu thrives on user-generated content. Compared to Instagram and Pinterest in the West, Xiaohongshu is China's leading lifestyle app, with 3.1.2 billion active users. Watch this video by Tait about the inside of Xiaohongshu.