TikTok announces new advertising tools: more creativity, better measurement, AI and automation
Posted: Mon Jan 06, 2025 6:47 am
By Maria Bastero
Content Manager at Marketing4eCommerce
During its fourth annual TikTok World 2024 event , the popular Chinese social network unveiled a series of advertising tools and solutions that promise to transform the way brands connect with their audiences. These, in turn, highlight the platform’s commitment to AI-driven creativity and performance automation .
From new creative tool suites to advanced measurement and automation solutions, TikTok is providing brands with the resources they need to optimize their campaigns and maximize their impact .
As Sofia Hernandez , Global Head of Business austria number data Marketing at TikTok, explained: “ TikTok is entertainment that creates impact. With an audience of over 1 billion users , TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways . ”
We are thrilled to welcome advertisers to our fourth annual TikTok World to showcase our commitment to creating innovative, industry-leading solutions that enable them to participate in the magic of TikTok .”
New tools to boost campaigns on TikTok
To boost creativity
1.TikTok One
TikTok One is one of the most notable innovations unveiled at TikTok World 2024. It is a space designed to revolutionize the process of creating and managing advertising campaigns on the platform. This one-stop hub allows marketers to access a vast network of creative resources, connect with nearly 2 million creators, and collaborate with top-level production partners.
Content Manager at Marketing4eCommerce
During its fourth annual TikTok World 2024 event , the popular Chinese social network unveiled a series of advertising tools and solutions that promise to transform the way brands connect with their audiences. These, in turn, highlight the platform’s commitment to AI-driven creativity and performance automation .
From new creative tool suites to advanced measurement and automation solutions, TikTok is providing brands with the resources they need to optimize their campaigns and maximize their impact .
As Sofia Hernandez , Global Head of Business austria number data Marketing at TikTok, explained: “ TikTok is entertainment that creates impact. With an audience of over 1 billion users , TikTok offers brands an opportunity to be innovative storytellers and connect with their communities in unique and creative ways . ”
We are thrilled to welcome advertisers to our fourth annual TikTok World to showcase our commitment to creating innovative, industry-leading solutions that enable them to participate in the magic of TikTok .”
New tools to boost campaigns on TikTok
To boost creativity
1.TikTok One
TikTok One is one of the most notable innovations unveiled at TikTok World 2024. It is a space designed to revolutionize the process of creating and managing advertising campaigns on the platform. This one-stop hub allows marketers to access a vast network of creative resources, connect with nearly 2 million creators, and collaborate with top-level production partners.