KOLs to promote your luggage brands

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To gain visibility and e-reputation, it is crucial to encourage positive word-of-mouth. KOLs can help you. The Key Opinion Leaders (KOLs) are social media users who succeeded to make a lot of traffic on their accounts and became famous. Chinese consumers idolize KOLs, and trust them more than brands.

Through Chinese influencers, you are able to reach your target audience. In other words, intermediaries can be a great asset in selling your imported spirits to Chinese consumers. However, KOLs are not an easy tool to control, it’s definitely one of the most useful ones out there but they are humans with their own thinking power. They can improve the reputation of a brand but also destroy it.


You can collaborate with another luxury brand
There are many successful stories of luxury brands collaborations, that can really help you gain visibility and trust among Chinese consumers. The luggage industry has also seen some great collaborations, like;

Fendi x Rimowa
The first collaboration between Fendi and luggage brand Rimowa took australia telegram number place in November 2017 to celebrate Rimowa’s 80th anniversary. The second Fendi x Rimowa collaboration was announced on June 14 this year and targeted Chinese consumers via the brand’s official WeChat account.

Louis Vuitton x Supreme
In June 2017, Supreme’s streetwear brand released a collaboration with French luxury fashion house Louis Vuitton.



Tumi x Kith
The business luggage brand Tumi has gained popularity in China in the past three years. Chinese consumers are used to being exposed to the New York streetwear brand through Kith’s collaborations with other designers. Kith posts about their collaborations with Adidas, Mitchell & Ness, and even Coca-Cola through Weibo posts which are viewed by many platform users.


Sell your products on Chinese e-commerce platforms
As we mentioned earlier, Chinese people are very used to looking for products and purchasing them online. In fact, between 2018 and 2024, the online share of luggage sales is predicted to grow from 47% to 64%. This is why it’s advisable to promote and sell your premium luggage, because this is where all your consumers are.