YMYL stands for “Your Money or Your Life

[sharminakter]

Understanding these two concepts is essential if you want to improve your SEO.

In this article, we'll define EEAT and YMYL. And we'll show you how to improve your site's EEAT so that your content meets user needs and ranks higher in Google.

EEAT and YMYL explained
What is EEAT?
EEAT ( Experience , Expertise , Authority , and Trustworthiness ) is part of Google's Search Quality Rater Guidelines — the manual that real people use to assess the quality of search results.

These people are known as Quality Raters. Their feedback honduras phone phone data helps Google measure the success of its algorithm updates .

EEAT is not a direct ranking factor for Google. However, Google wants to serve results with a strong EEAT. Therefore, it is an important concept in SEO.

Additionally, a high EEAT can improve user trust. And lead to more conversions on your site.

Aside : Google updates the Google Search Quality Rater Guidelines about once a year. Here's a brief history of the major Google EEAT updates:

March 2013 : Google officially releases its Search Quality Evaluation Guidelines
March 2014 : Google adds EAT (Expertise, Authority, and Trustworthiness) to its guidelines
December 2022 : Google introduces EEAT, adding an “E” for “Experience”
Now let’s look at the four components of Google EEAT and how they fit together with your content.

Experience
Quality content often demonstrates the creator's direct experience in the relevant field. This helps prove that the suggestions have been tested and proven. And that the ideas are authentic.