But keywords are not only interesting for getting more traffic. They also play an important role for website operators and bloggers when it comes to earning money. The following article explains why this is the case and which keywords are the most profitable. Contents Earn more money with expensive keywords Many bloggers use context-based advertising, especially Google AdSense. These are usually text advertising links, but they are not statically embedded. Instead, the content of these ads is often selected based on the content next to them.
So if you have written an article about the 2022 World Cup, advertisements ecuador whatsapp about that topic will often appear in the Google AdSense ad units in that article. The concept is of course very clever, because the probability is quite high that someone who reads a text on a certain topic is also relatively open to advertising on that topic. But not all topics are the same. While some bloggers complain about advertising fees of just a few cents per click on such an ad, others cannot complain about their income.
The Keyword Auction One of the reasons for this is that Google AdSense is based on an auction-like system. The more companies want to advertise on a keyword, the more expensive it becomes and the more money the blogger who gets these ads placed gets. How far the companies go in outbidding each other depends, of course, on how much they can earn from potential customers who come through such ads. An online shop for toothpaste will probably pay far less for its keywords than an insurance company, which earns significantly more when a contract is signed.