What is Google Tag Manager?
Posted: Mon Jan 06, 2025 8:05 am
Google Tag Manager (GTM) is a free tool that allows you to install, store, and manage marketing tags without modifying website code.
Marketing tags are small pieces of code that track user actions and collect data.
The most common example of a marketing tag is the Google tag used to install Google Analytics and other Google products.
Other common examples are Google Analytics event codes, Google Ads conversion scripts, Meta Pixel code, and remarketing tags.
Install Google Tag Manually
You need to place tags like this in your website code so that Google Analytics and other platforms can work and collect data.
But with every addition and change of code, you risk forgetting, losing, or breaking tags (or other website elements).
GTM addresses these issues by allowing you to install, manage, and deploy marketing tags from within its software rather than within your website's code.
Additionally, the software injects code snippets hungary phone data and marketing tags into your website code only when needed.
So you don't risk accidentally harming your website while testing something.
What is Google Tag Manager used for?
Tag Manager lets you track almost any type of event or user behavior you can think of.
Here are some examples of commonly tracked events:
Clicks on links
Clicks on buttons
Form Submissions
Conversions
Shopping Cart Abandonment
Adding items to cart
Removing items from the cart
File Downloads
Scrolling behavior
Watching videos
Marketing tags are small pieces of code that track user actions and collect data.
The most common example of a marketing tag is the Google tag used to install Google Analytics and other Google products.
Other common examples are Google Analytics event codes, Google Ads conversion scripts, Meta Pixel code, and remarketing tags.
Install Google Tag Manually
You need to place tags like this in your website code so that Google Analytics and other platforms can work and collect data.
But with every addition and change of code, you risk forgetting, losing, or breaking tags (or other website elements).
GTM addresses these issues by allowing you to install, manage, and deploy marketing tags from within its software rather than within your website's code.
Additionally, the software injects code snippets hungary phone data and marketing tags into your website code only when needed.
So you don't risk accidentally harming your website while testing something.
What is Google Tag Manager used for?
Tag Manager lets you track almost any type of event or user behavior you can think of.
Here are some examples of commonly tracked events:
Clicks on links
Clicks on buttons
Form Submissions
Conversions
Shopping Cart Abandonment
Adding items to cart
Removing items from the cart
File Downloads
Scrolling behavior
Watching videos