Understanding the Value of Time for Decision-Makers: At SIS, we begin with a fundamental question: What is the value of a decision-maker’s time? Recognizing that such individuals are often inundated job function or professional person and industry email list with requests for their attention, SIS tailors incentives to be not only appealing but also respectful of their time. Whether it’s exclusive access to industry reports or direct financial remuneration, the incentives are carefully calibrated to reflect the stature and interests of the respondents.
The Psychology Behind Incentives and Their Effectiveness: Incentives work on the principle of reciprocity—a psychological trigger that encourages individuals to respond when something of value is offered to them. SIS employs this principle, offering incentives that not only acknowledge the worth of the decision-makers’ insights but also create a sense of partnership and collaboration.
Build Solid Relationships: SIS’s approach to incentives goes beyond mere transactional interactions; it fosters a relationship with these key players in the financial sector. By aligning the incentives with the personal and professional values of the business leaders, SIS ensures a higher engagement rate, thereby enriching the quality of respondents and the resultant data.