To climb your city's SERPs, you need to start thinking in terms of entities, structured data , and the Google Knowledge Graph . Do you already have eyes popping out of your sockets and drops of cold sweat on your forehead? Don't worry, it's easier than it seems. Now I'll explain everything to you, step by step. Let's start! In this article: Entities and ranking factors for local SEO 1) Google My Business (GMB) 2) Reviews 3) On-page optimization 4) Local links 5) Behavioral signals 6) Mentions 7) SERP customization 8) Social signals Conclusions Local SEO and search entities Let's start with the first fundamental difference between local SEO and traditional SEO.
With local queries, Google does not classify separate spain number data website pages but looks specifically at local businesses. In other words, ranking is not based on pages, but on entities. But what the hell are entities? I talked about it at length in the article on the Google Knowledge Graph . To summarize it for you here, I'll use the words of Big G himself: An entity is a thing or concept that is singular, unique, well-defined and distinguishable.
Come on, don't make that face. Now I'll explain better. If Google were an encyclopedia, the entities would be the individual pages that make it up. A bit like Wikipedia entries, so to speak. So, for example, Rome is an entity, as are the Colosseum and St. Peter's Basilica. But pasta carbonara, Carlo Verdone or Fedez's latest CD are also entities. Finally, companies, large and small, are also entities, and people can be entities too, if they make sure to "make themselves known" to Google .