Write your own analysis conclusions here.

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SWOT analysis: you can analyze the internal strengths and weaknesses of the enterprise , and the opportunities and threats of the external environment. Set goals : Determine what you want to achieve in terms of sales, market share, or profits. Marketing strategy: Market segmentation and marketing strategy are written here. Action plan: clearly describe the content of the action, what to do, who will do it, when to do it, and how much it will cost. You can make a Gantt chart, which is clear and easy to see at a glance. Predicted income statement: how much money is invested, how much is the estimated profit, what is the ROI ratio , you should have some idea in mind. Marketing control.


There is uncertainty in the external environment, and corresponding contingency measures must be taken into account in the planning plan. V. Planning and Implementation After the marketing plan is approved, the next step is to allocate various corporate resources according to the requirements of the plan, handle various relationships inside phone leads and outside the company, strengthen leadership, improve execution, and implement the contents of the plan. According to the Gantt chart drawn up according to the action plan of the marketing plan, the main person in charge of each task and the task indicators will be completed in different time periods. 6. Assessment and Revision When the planning scheme enters the implementation stage, it is necessary to continuously evaluate and revise the planning results.



This is also what marketing control should do during the implementation process. Compare the expected goals of the planning scheme with the actual goals obtained in reality. If the actual effect is not ideal, correct the factors that cause adverse effects in a timely manner so that the expected goals can be achieved in the end. VII. Final words To be honest, even if an entire team like a consulting company does all of the above, it cannot be said that the plan they plan is particularly effective. I can only help you as much as possible to get started with how to write a marketing plan. As a person who is not in the industry, I have done my best to do the above. From now on, I can only rely on time to improve myself. If there is any part of the practical operation that you don’t understand, please leave a message in the comment area and we can discuss it together. Author: Zhang Zhuanjia, public account: Zhang Zhuanjia, brand marketing planning and entrepreneurship.