Steps to define the POS
Posted: Mon Jan 06, 2025 8:46 am
In marketing and advertising, gamification has a long history and has contributed to the creation of iconic campaigns that have achieved a greater connection with the audience. Chema Gómez Rodríguez , an expert in marketing and gamification applied to advertising, explains in his article Gamifica y vende (2021) that brands no longer only need to be on the internet but must offer an extra point. The starting point for a strategy to work is to identify the Value Proposition of each brand . That is, what makes it unique and helps it stand out from the competition.
What makes my brand different?
What do customers value most about my products or services?
What needs have I identified in the client and how do I respond to them through my company?
And finally, if I had to explain in less than 3 lines what my company does, how would I do it?
On this last point, it is highly recommended senegal phone data to review the concept of Elevator Pitch, which helps to synthesize and explain a project in a clear, concise and concrete manner, in less than a minute.
Elevator Pitch in 20 seconds
For Chema Gómez, the consumer's need to find an experience that complements their purchasing activity fits perfectly with the values of gamification. Combining gamification and advertising offers new forms of entertainment that lead the user to interact with the generated content, get involved in the game and connect with the brand. All of this results in improved branding and corporate communication.
What makes my brand different?
What do customers value most about my products or services?
What needs have I identified in the client and how do I respond to them through my company?
And finally, if I had to explain in less than 3 lines what my company does, how would I do it?
On this last point, it is highly recommended senegal phone data to review the concept of Elevator Pitch, which helps to synthesize and explain a project in a clear, concise and concrete manner, in less than a minute.
Elevator Pitch in 20 seconds
For Chema Gómez, the consumer's need to find an experience that complements their purchasing activity fits perfectly with the values of gamification. Combining gamification and advertising offers new forms of entertainment that lead the user to interact with the generated content, get involved in the game and connect with the brand. All of this results in improved branding and corporate communication.