Comprehensive Market Research and Product Localization

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Conduct in-depth research to understand the tastes, preferences, and buying behavior of Chinese consumers. While there’s a growing demand for Western-style baked goods, Chinese consumers typically prefer items that are less sweet than their Western counterparts.

Bakery items that incorporate health-conscious elements and local flavors also have a significant appeal. Surveys, focus groups, or hiring local market research firms could provide useful insights.

Chinese consumers also appreciate fusion foods that blend Western styles with local flavors. Try experimenting with local ingredients like matcha, red bean, and taro. Also, consider offering traditional Chinese pastries alongside your Western-style goods to appeal to a broader range of consumers.


Brand Building and Positioning
Effective brand positioning can play a pivotal role in the success of your bakery business in China. You could emphasize the quality, freshness, health benefits, or uniqueness of your baked goods. Additionally, a well-articulated brand story resonating with Chinese culture and values can help form a strong emotional connection with the consumers and build brand loyalty.

E-commerce Platforms Also Participate in the Bakery Industry’s Growth
Online shopping has gradually become a trend for Chinese people to belgium telegram number purchase home supplies and also food.

The simplicity and convenience offered by e-commerce’s features save consumers from a lot of trouble. For new brands, developing online can be beneficial for at least 3 reasons:

Instead of opening directly a store in China, the investment price is much lower to launch the store online.
E-commerce platforms can help new brands to be visible among users, through events or sales and other strategies.
Starting online can help the brand to try the market first and then decide according to customers’ feedbacks.