Now that you know what healthy meals are and why they are important for our health, let's see how to set up a home-cooked meal delivery business .
Background to selling food
The COVID-19 pandemic brought with it changes in habits in different areas of our lives, one of them being nutrition.
During the first months of isolation, there was a boom in cooking: people seemed to have fun trying new (and not so new) recipes such as homemade bread, cakes, etc. to the point that, at one point, there was a shortage of yeast on the market .
As time went by, and as “the new normal” became number data routine, the fun we saw mainly on Instagram and TikTok lost its appeal and, for many households, it became a burden to think “what are we eating today . ”
This whole context led to an increase in demand for a product that, until then, maintained stable production levels: healthy food .
Thus, in 2020, hundreds of home-cooked food businesses emerged online .
At the same time, other businesses related to the food industry have reinvented themselves. This is the case of Tiendanube Eat Box , which was originally dedicated to catering for events and, with the pandemic, converted its business to prepare and send healthy meals to homes.
These changes in people's consumption patterns have had a major impact on the results achieved by e-commerce in recent years.
Various reports from the Argentine Chamber of Electronic Commerce (CACE) confirm that, during 2020, 2021 and 2022, the “Food and Beverages” category was the one that sold the most products per unit nationwide .
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This demonstrates the sustained demand for a product such as healthy food and why it can be a profitable business .
8 steps to create a healthy food business
1. Market research
We just told you a little about this, but it is key that you carry out your own market study and determine the demand for food in the area where you want to enter.
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2. Business plan
It is also critical that you create a detailed business plan that includes:
The product you are going to sell (and if they are going to be healthy meals for breakfast, lunch, snack and/or dinner),
your target audience (companies, businesses and/or homes),
the marketing strategy,
the budget,
the financial plan.
3. Permits and licenses
In the food industry, it is especially important to comply with state regulations on food preparation as it is directly related to people's intake and health .
Chapter II of the Argentine Food Code establishes the conditions under which a business can engage in the production and sale of food . We invite you to read it and complete the corresponding procedures to create your business within the framework of Argentine law.