Strategic Client Retention Specialist
Posted: Mon Jan 06, 2025 9:13 am
The corresponding enterprise was a listed company with nearly 100 directly-operated stores in more than 100 cities across the country. The overall volume was quite large. The background of the whole project was the development of e-commerce, that is, online stores and offline consumption at that time.There are several key points in the overall operation strategy that are specially reminded. The construction of account content template library material library provides us with plug-and-play creative inspiration for public domain content; the initial distribution of public domain content on the entire network platform focuses on Douyin and Xiaohongshu; the two sections of public-to-private sorting: the first section is to guide personal public domain accounts to personal private domain accounts; the second section is to guide personal private domain accounts to company brand accounts, public accounts, video accounts, and corporate microblogs, etc.
A best to build a good user tag system that can be connected romania whatsapp resource with the platform. If not, at least let us master how to do a good job in channel labeling; private domain refined content strategy support includes price policy, activity policy, circle of friends, content materials, community materials, etc. The empowerment of the back-end organizational structure A powerful and systematic operation matrix requires all-round support from the organization. If there is no organizational resource support, it is only a command to let all sales guides open accounts on social platforms and use WeChat to chat with users to make transactions. I believe that it is difficult to form sustainable operations and marketing synergy to amplify brand operations and service value.
Therefore, it is necessary to attach importance to the management and support of the operation system by the middle and back-end organizations. Training mechanism: how to build public domain accounts; how to combine public domain with private domain for traffic diversion and operation; how to maintain user relationships in private domain; Incentive mechanism: store horse racing mechanism; account incentive mechanism; sales transaction reward mechanism; management mechanism: account asset management mechanism; account content ethics target setting; data analysis mechanism; training incentive management: these three are the core backend work modules in system building, and they are also the links that many companies ignore in system building. Because most of the current operation systems only focus on how to build public domain accounts, but do not know how to drive sales and shopping guides to do a good job in public and private domain user operations.
A best to build a good user tag system that can be connected romania whatsapp resource with the platform. If not, at least let us master how to do a good job in channel labeling; private domain refined content strategy support includes price policy, activity policy, circle of friends, content materials, community materials, etc. The empowerment of the back-end organizational structure A powerful and systematic operation matrix requires all-round support from the organization. If there is no organizational resource support, it is only a command to let all sales guides open accounts on social platforms and use WeChat to chat with users to make transactions. I believe that it is difficult to form sustainable operations and marketing synergy to amplify brand operations and service value.
Therefore, it is necessary to attach importance to the management and support of the operation system by the middle and back-end organizations. Training mechanism: how to build public domain accounts; how to combine public domain with private domain for traffic diversion and operation; how to maintain user relationships in private domain; Incentive mechanism: store horse racing mechanism; account incentive mechanism; sales transaction reward mechanism; management mechanism: account asset management mechanism; account content ethics target setting; data analysis mechanism; training incentive management: these three are the core backend work modules in system building, and they are also the links that many companies ignore in system building. Because most of the current operation systems only focus on how to build public domain accounts, but do not know how to drive sales and shopping guides to do a good job in public and private domain user operations.