Creativity is a valuable resource in the digital age, where competition is constantly multiplying. However, if you take advantage of this ability to carry out novel experiments, analyze the results, document them and scale them if successful, your path as a growth hacker will be consolidated and so will your business.
In this article, you will learn what Growth Hacking is and what are the most commonly used strategies to boost the accelerated growth of businesses so that you can analyze which phone database one or ones to implement from today in your business.
First hack → 95 % of people search online before buying offline , this is the time to create your virtual store to multiply your sales and take your brand's reach to the next level.
Boost your brand by creating your own online store.
What is Growth Hacking?
Growth Hacking is the set of actions that promotes the rapid, constant and exponential growth of a company, combining technological tools and data analysis .
It is about promoting the agile development of a business at low cost , with the resources that are already available.
All of this involves harnessing creativity and investing time and effort in analyzing data, understanding the customer, knowing the business and staying up to date with changes in the market.
The growth of a business is the result of the work of professionals who, starting from a hypothesis, propose quick experiments to save time and money. If successful, it is scaled.
How did the term come about? It became popular in 2010, with the emergence of startups and the publication of the book “Hacking Growth” by Sean Ellis and Morgan Brown in the USA. In it, the authors explain how the methodology for growth and “hacking” traditional marketing works .
Among the main advantages of Growth Hacking , we can highlight:
It is a very good option to grow quickly and at a low cost .
It is more flexible than traditional marketing . An experiment is tested and analyzed in a short time.
Use low-risk techniques . An idea is first tested on a small scale and only scaled up if the action has good results.
Everything is measured to ensure the reliability of the strategy.
Extra tip : To measure the results of the Growth Hacking actions you implement in your business, we recommend reading this article on KPIs ( Key Performance Indicators.