All of them start from the unique

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Content and listening scenes of NetEase Cloud Music, infect users through specific songs and memories, and spread emotional resonance like a snowball, leaving a deep impression of the brand in the hearts of users. 3.1 The trend- setting "Music Review Special Train" Marketing cannot be separated from copywriting, and music reviews that come from true feelings will make the effect even better. In March 2017 , NetEase Cloud Music put 85 selected music reviews from 5,000 users on the subway .



Each music review in the music review special train is a story, expressing emotions in the tone of user reviews. Office workers on the road not only experience the difficulties of life , but are also number library touched by the short and insightful words in the music reviews, as if they see their own stories, resonate with each other, and form motivation. These comments bring people to think, and it is easy to move passers-by from the bottom of their hearts. Passengers were moved to tears Whether it is products or marketing.


It is necessary to understand the real emotional needs of users and present them in a concrete way in front of them in order to impress users, trigger resonance and spread. The " Music Review Train" also brought good exposure and growth to NetEase Cloud Music: it was reported by 2,000 WeChat public accounts , with a total reading volume of 10 million, and the Baidu Index increased by 80% , WeChat .