Put on your headphones, and listen ~ ! 00:00 00:00 B -side product managers need to conduct more in-depth user interviews, research, and analysis, while C- side product managers need more rapid user testing, feedback, and iteration. As sugar-free becomes a marketing trend, Pepsi has also entered the sugar-free field. This time, how did Pepsi Sugar-Free Raw Coke play with new product marketing?
This article analyzes and summarizes this, let's take a look. " Turning the known into the unknown " - the secret of design master Kenya Hara to keep a fresh sense of life is actually the only way to keep consumers fresh phone leads about the brand, and new products are the golden key to open this door. At present, PepsiCo's Sugar-Free Coke, which has become the top cola brand, has once again proved this irrefutable creative truth to the public. Recently, PepsiCo took the lead in proposing the concept of " raw " for carbonated drinks in the Chinese market and launched the first " Sugar- Free Coke " new product in China.
From the perspective of consumers , " raw " is generally associated with a special taste. For example, draft beer represents clarity, draft chocolate represents density, and draft toast represents chewiness . In general , " raw " gives people a fresh and energetic feeling. And " raw cola " represents a more flavorful taste.