Do you know what is driving the growth of this industry? Do you know what the key success factors are in this industry? etc. Knowledge about market analysis is available on various platforms . are basically mind maps of analysis, which are very comprehensive, but not very practical.
For a novice, if he analyzes the contents on the mind map phone data one by one, he will probably feel dizzy before he finishes analyzing the external environment. The mind map shows a perspective from big to small, allowing you to understand what insights are included when conducting industry insights. It is useful but not practical.
A truly practical approach should be one that allows newcomers to make market insight reports based on an extremely simple methodology by following the analysis. 1. Insights 1. Industry Map - Industrial Chain First, expand from the industry to upstream and downstream industries, and think about the value of the industry from the perspective of the industrial chain. It is recommended to start with the industry map. Any industry is actually just a link in the entire industrial chain. Analyzing the entire industrial chain can help us better understand the industry.