This is where you define the objective of the campaign , according to your needs:
Posted: Tue Jan 07, 2025 4:12 am
Traffic (this will probably be the one you use the most): if you're looking to generate more visits to your website. However, if your website was created before the iPhone was launched and by some miracle it still works, it's better not to redirect anyone and to clean it up first because it will be more obsolete than tergal pants.
Engagement: In this case, you're looking to gain followers and engagement on your TikTok posts. This works well to give your account a boost when you're just starting out, but you shouldn't use it until you've been posting regularly for at least a month or two. (No, posting once every 15 days is NOT posting regularly.)
Lead generation: Campaigns in which the user clicks on a button that takes them to a form without leaving TikTok. Aimed at capturing leads, but beware, people are very reluctant to give additional data through united states of america number data social networks. If you get 20% of those who send the form to be really interested leads, you can count yourself lucky.
Website conversions: This is great if you have an eCommerce site because it allows you to track how many people have bought or added products to their cart… but also if you don’t sell anything and you want them to send you a form or make an appointment, for example. This type of campaign requires, like the rest of the social networks that offer them, the installation of a pixel (a cute way of calling an HTML code that you have to add to your website) as well as being clear about what conversion objective you want to measure. Be careful: conversion campaigns are not for beginners.
Try TikTok Ads!
Next step: Define audience. Here we find the classic segmentation options. Don't expect anything amazing, it's a pretty basic segmentation.
Engagement: In this case, you're looking to gain followers and engagement on your TikTok posts. This works well to give your account a boost when you're just starting out, but you shouldn't use it until you've been posting regularly for at least a month or two. (No, posting once every 15 days is NOT posting regularly.)
Lead generation: Campaigns in which the user clicks on a button that takes them to a form without leaving TikTok. Aimed at capturing leads, but beware, people are very reluctant to give additional data through united states of america number data social networks. If you get 20% of those who send the form to be really interested leads, you can count yourself lucky.
Website conversions: This is great if you have an eCommerce site because it allows you to track how many people have bought or added products to their cart… but also if you don’t sell anything and you want them to send you a form or make an appointment, for example. This type of campaign requires, like the rest of the social networks that offer them, the installation of a pixel (a cute way of calling an HTML code that you have to add to your website) as well as being clear about what conversion objective you want to measure. Be careful: conversion campaigns are not for beginners.
Try TikTok Ads!
Next step: Define audience. Here we find the classic segmentation options. Don't expect anything amazing, it's a pretty basic segmentation.