Check out our guide to creating surveys
Posted: Tue Jan 07, 2025 4:14 am
Have you ever wondered what tool to use for your next market research? Exactly! You must create surveys. That's why we are going to share with you step by step the path to develop, implement and analyze your survey in the best way.
1.- Before creating surveys ask yourself: Is this the tool I need?
Still not sure whether to create surveys? Decide based on the following:
A survey gives you precision, the margin of error is small, so you must carry out good practices to avoid it and achieve effective surveys. Here are more details about the margin of error : what is it and how is it calculated?
The information obtained from the surveys can be classified according to your needs: geographic area, target market, ages, etc.
The data you obtain through surveys provides you with valuable information to reach a conclusion on the research topic in question. The results will show you the way to make the right decisions.
Some survey implementation mechanisms can be expensive, consider using, for example, online surveys as an alternative to this point.
A good survey needs a good design, so you have to seek advice on this matter and use the best methodology to achieve the expected results. I share with you 7 important points that you should consider when designing surveys.
Most surveys out there rely on closed questions, so the results can be limited. You should be aware of all the question type options you can use to get the most out of your survey.
Also read: How to create a survey with Google
2.- Create surveys. What type?
This will depend on the information you need to obtain, so be clear about the objective of the research and use the techniques that best suit you, for example: interviews (at home, on the street or by telephone), paper surveys or online surveys.
You may be interested in reading more about: Paper Surveys vs Online Surveys.
To decide which technique you are going to implement, also consider ivory coast phone number the resources available to the company, and of course, the type of information you want to gather. For example, if you want short, low-cost interviews, you can do them on the street. If what you need is more detailed information, some choose to do interviews at home, which are more expensive and involve other factors. Each has its pros and cons.In the case of telephone surveys, they are limited because they are only applied to people who have a telephone. All of this and more must be considered when creating surveys. Another factor you should think about is innovating using new methodologies; I assure you that you will be surprised.
Check out these criteria for creating effective surveys
3.- Who is going to answer my survey?
Here we are going to refer to two important concepts: the universe and the sample. Our universe represents all those people that we will cover with the results of the surveys. If we do not have it well defined, it would be useless to do research, because in the end they are the ones that will be influenced by the results.
The larger the universe we want to reach, the higher the research costs will be and the conclusions will not be as specific.
Once the universe has been defined, the sample is selected, the precision of which will depend on its size and the way it was chosen. Remember that this sample must be representative of your universe. Take into account the following recommendations before creating surveys:
Sample size: You can use statistical tables to calculate the expected margin of error and the level of confidence you want to achieve. Remember: the smaller the sample, the lower the confidence index and the greater the margin of error. I share with you some tips on How to determine the sample size for market research?
Make a random selection of your sample where those who are part of your universe have the possibility of choosing. Do not forget that the method you use to select your sample affects the margin of error and the confidence levels.
1.- Before creating surveys ask yourself: Is this the tool I need?
Still not sure whether to create surveys? Decide based on the following:
A survey gives you precision, the margin of error is small, so you must carry out good practices to avoid it and achieve effective surveys. Here are more details about the margin of error : what is it and how is it calculated?
The information obtained from the surveys can be classified according to your needs: geographic area, target market, ages, etc.
The data you obtain through surveys provides you with valuable information to reach a conclusion on the research topic in question. The results will show you the way to make the right decisions.
Some survey implementation mechanisms can be expensive, consider using, for example, online surveys as an alternative to this point.
A good survey needs a good design, so you have to seek advice on this matter and use the best methodology to achieve the expected results. I share with you 7 important points that you should consider when designing surveys.
Most surveys out there rely on closed questions, so the results can be limited. You should be aware of all the question type options you can use to get the most out of your survey.
Also read: How to create a survey with Google
2.- Create surveys. What type?
This will depend on the information you need to obtain, so be clear about the objective of the research and use the techniques that best suit you, for example: interviews (at home, on the street or by telephone), paper surveys or online surveys.
You may be interested in reading more about: Paper Surveys vs Online Surveys.
To decide which technique you are going to implement, also consider ivory coast phone number the resources available to the company, and of course, the type of information you want to gather. For example, if you want short, low-cost interviews, you can do them on the street. If what you need is more detailed information, some choose to do interviews at home, which are more expensive and involve other factors. Each has its pros and cons.In the case of telephone surveys, they are limited because they are only applied to people who have a telephone. All of this and more must be considered when creating surveys. Another factor you should think about is innovating using new methodologies; I assure you that you will be surprised.
Check out these criteria for creating effective surveys
3.- Who is going to answer my survey?
Here we are going to refer to two important concepts: the universe and the sample. Our universe represents all those people that we will cover with the results of the surveys. If we do not have it well defined, it would be useless to do research, because in the end they are the ones that will be influenced by the results.
The larger the universe we want to reach, the higher the research costs will be and the conclusions will not be as specific.
Once the universe has been defined, the sample is selected, the precision of which will depend on its size and the way it was chosen. Remember that this sample must be representative of your universe. Take into account the following recommendations before creating surveys:
Sample size: You can use statistical tables to calculate the expected margin of error and the level of confidence you want to achieve. Remember: the smaller the sample, the lower the confidence index and the greater the margin of error. I share with you some tips on How to determine the sample size for market research?
Make a random selection of your sample where those who are part of your universe have the possibility of choosing. Do not forget that the method you use to select your sample affects the margin of error and the confidence levels.