There are various techniques for performing a sensory analysis, which may be:
Posted: Tue Jan 07, 2025 5:15 am
This type of testing is usually carried out by a trained panel, i.e. a group of 6 to 8 people who have been trained to be able to identify various conditions in the products they test. The conditions of this technique are controlled.
Example: a company that sells coffee has recently changed its bean supplier and therefore its instant coffee now runs the risk of having a different flavour that we do not know if its consumers will like. In this case, the company must turn to a trained panel to work on matching the flavour conditions of the original coffee with the new bean. That is why it is important for a company to have a trained panel to support it in this type of important decisions.
Affective Tests
It is a type of subjective test, which is carried out among consumers to determine the taste or preference of a product, either for its flavor or its aroma.
Conditions for carrying out a Sensory Study
Based on my experience, I suggest considering the following conditions when conducting a sensory analysis study among consumers:
Conduct at least 5 interviews with heavy users of the product we lithuania phone number testing in order to validate its conditions and thereby fine-tune the test before deploying all the resources for the quantitative phase.
Carry out at least 250 cases. In other words, take our product to 250 palates or noses, in order to have a representative sample.
Always test the product with the brand design, ideally on the packaging in which it will be sold, since all of these factors are valued by the consumer.
Control the conditions under which the product is tested in order to obtain objective results.
Large companies like Nestlé launch their products once they have achieved a product in the testing phase that has exceeded 60% to 70% of preferences during the tests. In our companies we can be just as demanding and launch the product until we are sure that we have a winning concept.
In conclusion:
If you have a business, or are thinking of starting one, selling food, it is very important that you invest the necessary effort into your experiential marketing campaign through sensory evaluation. There is nothing better than a restaurant that offers a complete experience, from the decoration of the place to the quality of the food.
Example: a company that sells coffee has recently changed its bean supplier and therefore its instant coffee now runs the risk of having a different flavour that we do not know if its consumers will like. In this case, the company must turn to a trained panel to work on matching the flavour conditions of the original coffee with the new bean. That is why it is important for a company to have a trained panel to support it in this type of important decisions.
Affective Tests
It is a type of subjective test, which is carried out among consumers to determine the taste or preference of a product, either for its flavor or its aroma.
Conditions for carrying out a Sensory Study
Based on my experience, I suggest considering the following conditions when conducting a sensory analysis study among consumers:
Conduct at least 5 interviews with heavy users of the product we lithuania phone number testing in order to validate its conditions and thereby fine-tune the test before deploying all the resources for the quantitative phase.
Carry out at least 250 cases. In other words, take our product to 250 palates or noses, in order to have a representative sample.
Always test the product with the brand design, ideally on the packaging in which it will be sold, since all of these factors are valued by the consumer.
Control the conditions under which the product is tested in order to obtain objective results.
Large companies like Nestlé launch their products once they have achieved a product in the testing phase that has exceeded 60% to 70% of preferences during the tests. In our companies we can be just as demanding and launch the product until we are sure that we have a winning concept.
In conclusion:
If you have a business, or are thinking of starting one, selling food, it is very important that you invest the necessary effort into your experiential marketing campaign through sensory evaluation. There is nothing better than a restaurant that offers a complete experience, from the decoration of the place to the quality of the food.