From the list of the 40 most used hashtags on the social network around the world, this is the Top 10:
#love
#instagood
#instagram
#fashion
#photooftheday
#photography
#art
#nature
#picoftheday
#travel
As in the previous year, the Top 10 did not have any major changes . All hashtags except one remained on the list, but with a slight change in their positions. The most significant changes in the top 10 are the inclusion of the hashtag “travel” in 10th place and the departure of “beautiful” which was in 8th place in 2023. This could indicate an increase in the trend of sharing travel experiences and destinations, something that may also be reflected in the fact that “nature” rose from 9th to 8th place.
On the other hand, there is a change in the use of the hashtag “ instagram” , which moved from fifth place in 2023 to third place in 2024. Although the hashtags “fashion” and “photooftheday” remain in austria number data the Top 10 in both years, there is a change in their position. In 2023, “fashion” was in third place, while in 2024 it falls to fourth. On the other hand, “photooftheday” moves from fourth to fifth place.
Here you can see the rest of the top 40:
Table showing the ranking of the most used hashtags on Instagram 2024
The 40 most popular hashtags on TikTok
If we look at TikTok’s history , #FYP remains the hashtag with the most views, as it refers to the app’s “For your page” section. In total, the number of posts that have used this hashtag has accumulated 55.41 billion views , far exceeding the nearly 35 billion from last year. Appearing in this TikTok selection can give your content metrics a boost. In fact, this desire from content creators is reinforced by observing that #ForYou remains in the number two spot and that #Viral rose from fourth to third place with 21.68 billion views .
#FYPシ and #ForYouPage are in fourth and fifth place respectively. The former had not entered the top 10 last year, while the latter was in third place, but has been displaced by #Viral. #ParaTi debuts on the list in sixth place, which the previous year was occupied by #Trending, which in 2024 drops to tenth position. Meanwhile, #TikTok drops from fifth to seventh place. The great popularity of this type of hashtag reaffirms the fact that the platform's users seek to make their content reach as many people as possible through the social video network's algorithms.