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What are the users' favorite social networks?

Posted: Tue Jan 07, 2025 5:28 am
by Abdur14
social networks world

As for the public's favourite social networks, Instagram is crowned as the most popular, with a 16.5% market share worldwide, thus knocking WhatsApp off the top spot (16.1%). The top 3 is completed by Facebook, which, although it retains the same third place as last year, shows a decrease in the percentage of users who designate it as their favourite network (14.2% in 2023 vs 12.8% in 2024).

WeChat , the “WhatsApp of China,” comes in fourth with 12.8%, while this year, TikTok continues to outperform Douyin (its version exclusive to the Chinese market) in preference with 7.4% versus 6.6% .

Social media users by age
social networks world

Looking at the age classification, we can see that Instagram is azerbaijan number data the favourite app for women aged between 16 and 24 (25.5%) and for those aged between 16 and 24 (26.2%). Meanwhile, women aged between 45 and 54 (17.6%) and 55 to 64 (19.8%) prefer WhatsApp, and the latter group also prefers Facebook (16.9%).

Among men, Instagram is preferred by 16-24 year-olds (26.2%) and 25-34 year-olds (17.5%), while Facebook is preferred by males aged 45-54 (16.3%) and 55-64 (18.4%). For the majority of age ranges in the male population, 35-44 (17.4%), 45-54 (19.3%) and 55-64 (20.4%), WhatsApp is their top priority when it comes to social media.

Average time spent on social media
During 2023, the daily time spent on social media decreased slightly worldwide, reaching 2 hours and 23 minutes, with eight minutes remaining.

What is the best time to post on social media?
Similarly, Spain is below the global average, with an average daily use of social networks of 1 hour and 54 minutes , and South Korea (1h 06 min) and Japan (53 min) are the countries where the least amount of time is spent daily on networks. At the other extreme we find Kenya (3h 43min), South Africa (03h 41 min), Brazil (3h 37min) and the Philippines (3h 25min).